In nearly 20 years in search marketing, something I continue to see and debate about is shared budgets. When I ask the advertiser why, I always get a similar answer: “We have a set limited budget, and this is the best way for us to fund everything.” Or, the one that truly pains me: “The […]
The Department of Justice’s antitrust case aims to fundamentally reshape Google’s digital dominance by forcing the company to sell Chrome and restructure its market approach. Catch up quick. The key proposals: Divest Chrome browser. End Apple partnership. Share proprietary search data. Ban new browser/search investments for 5-10 years. By the numbers: Chrome controls 66.68% global […]
Google Analytics launches Customer Match beta, enabling advertisers to enhance remarketing using first-party data instead of third-party cookies. Google Analytics now lets advertisers use first-party customer data to improve ad targeting. The feature automatically works with Smart Bidding campaigns on YouTube, with Search and in-feed ads coming soon. Advertisers can implement this by setting up […]
Once brands decide to start a PPC program, they often want to get moving immediately. However, there are a few things they either haven’t thought of or need a reality check before they’re truly ready to spend money wisely. When those brands come to our agency, there’s a list of questions I like to ask […]
Often, guides and recommendations for international SEO strategy only center around the technical aspects of your website – URL structure, hreflang configuration and the like. But while these pieces are important, it’s equally as important to build trust with your different global audiences via a variety of methods. By focusing your international SEO on trust-building […]
The U.S. Department of Justice (DOJ) has proposed that Google sell its Chrome web browser and possibly the Android mobile operating system. This suggestion is part of a larger effort to address the company’s alleged monopoly in online search. In a 23-page brief submitted to the U.S. District Court in Washington D.C., the DOJ outlined […]
Are you struggling with your SEO budget? You aren’t alone. Many businesses either overspend or underspend – and the results are subpar. Because SEO is a long-term investment, it can be difficult to determine the budget you’ll need and how to allocate resources over time to achieve the best results. This article will show you […]
One of the biggest challenges in enterprise SEO is getting buy-in from the wider C-suite. Typically, the CMO will sign off on your vendor engagement, having been involved in the selection process (more often than not) and helping smooth onboarding with other inbound and demand generation stakeholders. Despite its potential to drive revenue, generate new-to-brand […]
Are your marketing efforts falling flat? Wondering how to build meaningful business relationships to help your business grow? In this article, you’ll discover a step-by-step process for building genuine partnerships that benefit both parties and their shared audience. 4 Types of Scalable Strategic Partnerships to Consider Strategic partnerships extend far beyond short-term transactions, simple business […]
YouTube is introducing “Gifts, Powered by Jewels,” which lets people support creators during vertical livestreams. This signals YouTube’s push into the virtual gifting space that TikTok has capitalized on for years. Key Features “Gifts, Powered by Jewels,” is available for members of the YouTube Partner Program in the United States and offers new ways to […]