In a perfect world, consumers would purchase after just one interaction with a brand. The reality is, we don’t live in a perfect world. Unfortunately, many brands believe that building the perfect campaign structure, having the neatest set of keywords, and writing the most brilliant ad copy is all it takes to bring in sales. […]
Microsoft announced an update to GraphRAG that improves AI search engines’ ability to provide specific and comprehensive answers while using less resources. This update speeds up LLM processing and increases accuracy. The Difference Between RAG And GraphRAG RAG (Retrieval Augmented Generation) combines a large language model (LLM) with a search index (or database) to generate […]
Ranking well on Google isn’t just about targeting keywords. It’s about building topic authority. One of the best ways to do this is by organizing your content into topic clusters. This strategy helps improve user experience and search engine visibility. This article will guide you through researching, designing, and using topic clusters to improve your […]
Page titles and meta descriptions aren’t the most exciting SEO tactics to focus on. However, truly optimized page titles and meta descriptions are rare. Focusing on the small details of your SEO strategy can lead to real chances for big improvements. Driving clicks in the age of AI and zero click searches: Why this matters […]
The world of SEO has gotten increasingly nuanced. If you’re here, you know that merely writing an article and buying links to it hasn’t worked in a long while. When I’m working on my own articles or with authors, I start with outlines. After all, it’s easier to optimize pieces built to rank than to […]
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The world of search is undergoing a seismic shift, with AI-powered tools like ChatGPT Search, Perplexity, and Microsoft Copilot changing how users interact with search results. But even in this time of rapid innovation, one thing remains certain: Google continues to dominate the search landscape, holding an impressive 90% market share. So, what does this […]
The U.S. Department of Justice (DOJ) is preparing aggressive remedies in the wake of its antitrust victory against Google, including a potential forced sale of the Chrome browser, Bloomberg reports. Why we care. Chrome dominates the global browser market, and its separation from Google could dramatically reshape the tech landscape and digital advertising. A forced […]
Google updates search documentation to clarify how both page-level and site-wide signals influence ranking in search results. Google’s ranking systems evaluate content primarily at the page level, but site-wide signals also matter. Good site-wide signals won’t guarantee high rankings for all pages, and poor site-wide signals won’t doom all pages. This documentation update clarifies existing […]
Google has issued new clarification for its site reputation abuse policy, which was launched earlier this year. It targets “parasite SEO” practices where websites leverage established domains to manipulate search rankings through third-party content. Chris Nelson from the Google Search Quality team states: “We’ve heard very clearly from users that site reputation abuse – commonly […]
Google has updated its site reputation abuse policy to no longer say that first-party involvement or oversight of content is excluded from this policy when those sites use third-party content to exploit its search rankings. The site reputation abuse policy was announced as part of its large March 2024 core update several months ago. “We’re […]