Google announced new features for in-store shopping and expanded payment options, marking changes to its retail technology offerings. Key Updates Google Lens Google Lens, which reportedly processes 20 billion searches monthly, will enable users to photograph products in stores to find price comparisons and reviews. The system uses Google’s product database of over 45 billion […]
How does the rapid growth of bots change the open web? More than half of the web’s traffic comes from bots: Imperva’s Bad Bot Report 2024 reveals that almost 50% of total internet traffic wasn’t human in 2024. Trend: declining. Cloudflare’s Radar shows ~70% human traffic and 30% from bots. Akami reports that 42% of […]
Google is rolling out new in-store and local shopping features powered by Google Lens. This can help those who are currently in a store look at a specific product for better prices or options, more details about the product, or if other stores have it in stock. How it works. All you need to do […]
In the context of B2B marketing, demand intelligence is a consolidation of data from various sources filtered through an actionable lens to provide critical insights. This data can be utilized to anticipate client demand and implement targeted strategies to engage key stakeholders. Simply put, demand intelligence enables marketing and sales teams to identify who is […]
Do you know what people really think about your business? Wondering how AI can help you determine your real value so you can stand out in a noisy marketplace? In this article, you’ll discover how AI can help you make data-driven marketing decisions that resonate with your audience. From Banking to AI Strategy: Liza Adams’ […]
This post was sponsored by Bluehost. The opinions expressed in this article are the sponsor’s own. When trying to improve your WordPress site’s search rankings, hosting might not be the first thing on your mind. But your choice of hosting provider can significantly impact your SEO efforts. A poor hosting setup can slow down your […]
Search results are constantly shifting and evolving. On average, an ad’s lifespan is about two weeks. During this period, it performs effectively in Google’s advertising system. However, once it loses traction, it needs to be refreshed and optimized based on its results. New competitor websites emerge every day, and not all of them are playing […]
Artificial intelligence (AI) agents are set to become your most valuable companions. AI agents could potentially disrupt Google’s and Amazon’s search functionalities, according to Bill Gates’ latest AI prediction. This is because AI agents can accomplish desired tasks and goals, communicate, collaborate and solve problems in real-time without human input, delivering information in the desired […]
In an era where privacy concerns, AI advancements and zero-click trends are reshaping digital marketing, businesses need smarter tools to navigate complexity. Marketing mix modeling is emerging as a critical solution, offering data-driven insights to optimize marketing strategies, allocate budgets effectively and achieve measurable results in 2025 and beyond. Beyond single channels: Insights about marketing’s […]
TikTok wants to help brands make content for the platform with its new AI tool, Symphony Creative Studio. The tool generates TikTok-style video clips based on a product description or URL. It can pull images directly from a website to build videos that align with TikTok’s popular trends. How it works: Brands input product info […]