Perplexity is entering the ecommerce world with a new shopping feature for its U.S. paid customers. This move challenges big tech companies like Google and Amazon in search and shopping. The AI-powered search engine is introducing: Visual product cards with detailed information. One-click checkout. An innovative merchant program that could reshape online shopping experiences. How […]
SEO content often drives traffic but not conversions. The solution? A video-first approach that nurtures leads, builds trust and aligns with a real funnel. This article explains why video content outperforms blogs and how to make it work for you. Why ‘top of funnel’ thinking fails without a real conversion strategy If you’ve ever done […]
The long-awaited addition of ads into Google AI Overviews seems to be starting. Early examples have been seen in U.S. mobile search results. What’s happening. Over the weekend, James F. Gibbons, an advertiser from New York, spotted what may be one of the first ads in Google’s AI Overviews. He shared this screenshot on X: […]
Google simplifies Search Console by removing Page Experience report while retaining Core Web Vitals and HTTPS monitoring tools. Google removed the Page Experience report from Search Console. Core Web Vitals and HTTPS reports will continue to function separately. The change aims to reduce clutter while maintaining all essential metrics. #Google #Retires #Search #Consoles […]
Google is removing the Page Experience report from Google Search Console, the company announced on LinkedIn this morning. Google said this is to “reduce unnecessary clutter” within the tool. Google did add they “still encourage you to focus on providing a good page experience to your readers and monitoring the status of your sites page […]
Many Google Analytics users have been reporting that GA4 is missing partial data starting on Wednesday, November 13, 2024. The data seems delayed more than it is normally delayed for some users. Not everyone is noticing this issue, so it might not be impacting all Google Analytics profiles but many have been complaining about the […]
As SEO professionals, reports are a key part of our communication toolbox. We spend time running workshops and writing summaries of work and project plans. These are all part of our process for gaining buy-in and showing value from the work we’re doing. Our reports are just as important. Where We Go Wrong The problem […]
We tend to craft budgets based on major objectives and real-world business timing. This makes sense, as our real-world priorities should influence where we put our marketing dollars and at what velocity. However, many don’t take the ad platform mechanics into consideration when setting initial, growth, and lower priority budgets. This can mean successful campaigns […]
Google Analytics 4 (GA4) users report data collection issues affecting websites globally, with many experiencing up to 50% drops in reported traffic since November 13. The problem has sparked discussions across Google’s support forums and social media platforms. Key Issues Multiple website owners have documented discrepancies between GA4 reports and actual traffic levels. While GA4 […]
Nofollow was introduced back in 2005 and came about as a reaction to blog spam comments. Believe it or not, SEO professionals used to try and manipulate Google’s PageRank on their sites just as they try to manipulate, well, everything. Nofollow basically tells Google (or any other search engine that supports this attribute) not to […]