Google has updated its machine learning crash course with new videos and modules on large language models and automated machine learning. These courses are useful introductions to the technologies behind modern search engines and generative AI, information that will make you a better SEO. What Is Google’s Machine Learning Crash Course? Google’s machine learning course […]
YouTube expands Shorts monetization with new ad controls, measurement tools, and creator partnerships. Advertisers can now run campaigns exclusively in Shorts feed or focus on horizontal content. New interactive stickers and animated ads will enhance advertising options by year-end. YouTube is expanding measurement capabilities with third-party sales lift tracking and improved Brand Lift surveys. #YouTube […]
Sponsored follow-up questions will start appearing on AI answer engine Perplexity this week, the company announced. Rumored since April, we previously reported the Perplexity ads would launch in Q4 and here they are. How it works. The ads will appear as follow-up questions and appear on the side of the answer. The question will be […]
On November 7, we hosted an exclusive Ask Me Anything (AMA) event and invited three of Reddit’s top executives to share their insights. The insights they shared about Reddit’s growth, advertising potential, and community engagement are pure gold for any marketer looking to tap into the power of Reddit. And the best part? They didn’t […]
Is becoming a local guide worth the investment of your time and energy? As we approach the 10th anniversary of this major Google program, evaluating its successes and failures will help you answer this question for yourself. What is Google’s Local Guides program? Google’s Local Guides program is an open-source project that allows contributors, officially […]
Most PPC and search marketers are busy with Google Ads and don’t have the time, budget or desire to make Microsoft Ads work. Even for those who do, the reward is not always worth the effort. How do you know if you’re one of the accounts with a table full of opportunities waiting on Microsoft? […]
Anyone with an internet connection can start a blog. But just having a blog isn’t enough to attract traffic, customers, or recognition. You need to feed the beast, regularly giving it fresh content to chew on and attract an audience. That’s where the question of the frequency of blog posts comes in. How often should […]
WordPress has released version 6.7, codenamed Rollins. This update introduces better font controls, a new default theme, enhanced design tools for easier page creation, 65 accessibility improvements, and performance optimizations. Version 6.7 focuses on making it easy to build attractive, high-performance websites. Twenty Twenty-Five Theme Twenty Twenty-Five is the new default theme that ships with […]
Are digital marketers really prepared for a post-cookie world? According to Lotame’s latest report, fielded by Cint, The State of Data Collaboration: A Global Perspective, almost all (98%) are still struggling to fully harness their data, even as third-party cookies continue to vanish. This staggering percentage highlights a clear gap between the industry’s current state […]
Understanding how people search – and aligning their search intent with the stages of the marketing funnel – is critical to crafting a powerful, long-term PPC strategy. This article will: Break down the different ways people approach search. Illustrate how these align with various funnel stages. Offer practical tips on planning a keyword strategy that […]