Google is rolling out brand guidelines settings for Performance Max campaigns, first announced in May, allowing advertisers to customize elements like business names, logos, colors and fonts. How it works. Advertisers can tailor ad creative to better align with their brand identity. Feature is currently available in select accounts, with broader rollout underway. Helps ensure […]
This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own. Having the right SEO AI tools in your martech stack can help you: Streamline your content production. Automate complex SEO processes. Do less “busy” work and more stuff that moves the needle. Take the guesswork out of your strategies. […]
SEO tools can be invaluable for optimizing your site – but if you blindly follow every recommendation they spit out, you may be doing more harm than good. Let’s explore the biggest pitfalls of SEO tools and how to use them to genuinely benefit your site. SEO tools are a double-edged sword for anyone involved […]
Google’s adtech antitrust trial raises critical questions about the future of paid search, with a potential company breakup on the line. With search engines dominating nearly 90% of the global search market, PPC advertisers and marketers face an uncertain future. Established strategies could become obsolete, and new platforms may emerge. This article explores the potential implications of […]
YouTube’s latest update introduces experimental features to enhance creator analytics and community engagement, Additionally, YouTube is rolling out improvements to brand collaboration. Key Updates Data Stories YouTube is testing a “data story” feature in its Studio mobile app that helps creators understand their video performance. This tool provides a visual breakdown of the first 24 […]
What makes content go viral? According to our latest research, the key lies in triggering specific emotions, publishing at the right time and telling stories that resonate. By understanding the emotional drivers behind viral content, brands can create campaigns that reach wider audiences and inspire real engagement. The viral emotions driving brand engagement Up to […]
Let’s be honest – PPC keyword research can be tedious. Sifting through search terms, analyzing performance data, and trying to predict what people will type into the search bar next feels like an endless puzzle. This is where AI can enter the game. This isn’t just about adding another buzzword to your marketing toolbox – […]
PPC advertising has always been a data-driven field, but artificial intelligence (AI) is taking it to a new level. AI is revolutionizing how marketers reach their target audiences, optimize their campaigns and ultimately drive conversions. From the way consumers experience search with AI Overviews to the way paid search marketers run campaigns with smart bidding, […]
Learn how you can seamlessly integrate lead nurturing, personalized follow-ups, and social media to create a successful and scaleable on-demand strategy. Edna Chavira on November 5, 2024 at 4:58 pm | Reading time: 1 minute SearchBot is thinking … Virtual events and webinars don’t stop when the live stream ends! That’s just the tip of the […]
The search landscape just got a little shakeup and it’s time to talk about an old friend (or maybe that cousin you rarely check on): Microsoft Bing. With ChatGPT Search tapping into Bing’s index, ignoring it might mean missing a major wave in search. Microsoft Bing’s index is a priority? Is this for real? ChatGPT […]