OpenAI is trying to reassure paying users after ChatGPT surfaced what looked like ads from brands like Target and Peloton – and said those prompts weren’t ads at all. What happened. Paying ChatGPT users shared screenshots of promotional-style prompts, including a message urging them to “Shop for home and groceries. Connect Target.” In response, OpenAI […]
If it feels like the entire internet woke up one day and decided to start every sentence with “AI,” you’re not wrong. Marketers are being hit with a daily wave of LinkedIn thought leaders, half-baked prompt hacks, and promises that ChatGPT is either going to 10x your productivity or take your job entirely. And in […]
Google is quietly testing a new way to make Shopping ads feel more local. Select ads using local inventory feeds now display the merchant’s city or town directly above the product title — think “London” or “Tonbridge” — giving shoppers a clearer sense of where the store is based. Why we care. The new location […]
Google is publicly pushing back on an Adweek report that claimed the company told advertising clients it plans to bring ads to its Gemini AI chatbot next year. Dan Taylor, Google’s Vice President of Global Ads, responded directly on X shortly after the story published, calling the report inaccurate and denying any plans to monetize […]
AdWeek reported that Google told clients it plans to add ads to its Gemini AI chatbot in 2026, but Google’s top ads executive is publicly denying it. Driving the news. Google reps reportedly told major advertisers on recent calls that Gemini would get its own ad placements in 2026, according to Adweek. This is separate […]
Google is being forced to cap all default search and AI app deals at one year. This will end the long-term agreements (think: Apple, Samsung) that helped secure its default status on billions of devices. Just don’t expect this to end Google’s search dynasty anytime soon. Driving the news. Judge Amit Mehta on Friday called […]
Running Google Ads in another country sounds like a quick win, until you start digging into the settings that shape how your campaigns actually serve. That is usually the moment you notice how many parts of your account are built around the habits, devices, and expectations of people in your home market. If you copy […]
As December is quickly coming to a close, Google released its 2025 Year in Review, with a thorough list of product launches, upgrades, improvements all driven by AI. These updates showed up across the board in Search, YouTube, Demand Gen, Performance Max, Merchant Center, and more. Some updates felt like natural progressions from earlier releases. […]
LLMs like ChatGPT, Gemini, and Claude now sit across search, content generation, and recommendations. Now, 80% of tech buyers rely on generative AI at least as much as traditional search to research vendors, according to a Responsive survey of B2B buyers. This effective transfer of trust in AI discovery has become an enablement tool for […]
Google Search Console is testing a feature that shows how linked social channels perform in Google Search, including clicks, impressions, and queries. Search Console Insights now includes performance data for social channels Google has automatically linked to your website. The feature shows clicks, impressions, top queries, and trending content for connected social profiles. This is […]