Google Search Central published new documentation on Google Trends, explaining how to use it for search marketing. This guide serves as an easy to understand introduction for newcomers and a helpful refresher for experienced search marketers and publishers. The new guide has six sections: About Google Trends Tutorial on monitoring trends How to do keyword […]
YouTube upgrades Analytics with format-specific filtering, allowing creators to track real-time performance across longform, Shorts, and livestreams. YouTube now separates real-time views by Longform, Shorts, and Live content. Creators can finally see which format drives immediate traffic without data mixing. Quick performance insights enable faster content strategy adjustments across formats. #YouTube #Analytics #Adds #RealTime #Format […]
Frequently Asked Question (FAQ) pages (or informational hubs) enable your business to respond, react, and anticipate the needs of your audience more quickly and appropriately than other types of destination page experiences. An effective FAQ resource can educate, inform, and naturally guide the user through your website’s content and toward the goals and results you […]
Google’s Search Advocate, John Mueller, shared insights on diagnosing widespread crawling issues. This guidance was shared in response to a disruption reported by Adrian Schmidt on LinkedIn. Google’s crawler stopped accessing several of his domains at the same time. Despite the interruption, Schmidt noted that live tests via Search Console continued to function without error […]
In a recent update to its Search Central documentation, Google has added specific guidelines for URL parameter formatting. The update brings parameter formatting recommendations from a faceted navigation blog post into the main URL structure documentation, making these guidelines more accessible. Key Updates The new documentation specifies that developers should use the following: Equal signs […]
Google Search Central updated their favicon documentation to recommend higher-resolution images, exceeding the previous minimum standard. Be aware of the changes described below, as they may impact how your site appears in search results. Favicon A favicon is a custom icon that is shown in browser tabs, browser bookmarks, browser favorites and sometimes in the […]
Setting clear goals is essential to measuring success in SEO. Goals become even more powerful when aligned with a well-defined strategy that informs the tactics used to achieve them. This article explores setting goals for the people and teams driving your SEO efforts – whether in-house, at an agency or outsourced. Regardless of the structure, […]
Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly connect with modern consumers, brands need to go beyond standard segmentation. Without tapping into real-time data and advanced AI-driven insights, businesses risk losing potential customers […]
Today’s Ask An SEO question comes from Mandeep, who is having trouble with indexing on their site. Mandeep asks: “We have redesigned a website and we had added a few new pages. Some pages were indexed successfully and some were not. I tried multiple times on Google but that is not working. Now, while I […]
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss […]