Google Ads will require new Performance Max (PMax) campaigns to link business name and logo assets at the campaign level, starting Jan. 30. This marks a significant shift in how brand representation is managed. Key changes: Brand guidelines feature: This new setting enables stricter control over branding in PMax campaigns. Campaign-level asset linking: BUSINESS_NAME, LOGO, […]
Google is refreshing its platform policies to address two key shifts in the advertising ecosystem: advances in privacy-enhancing technologies (PETs) and the rapid growth of ad-supported platforms like Connected TV (CTV). The big picture: Privacy-Enhancing Technologies (PETs): Tools like on-device processing and secure multi-party computation are enabling brands to safely activate first-party data without re-identifying […]
A report released by Vercel highlights the growing impact of AI bots in web crawling. OpenAI’s GPTBot and Anthropic’s Claude generate nearly 1 billion requests monthly across Vercel’s network. The data indicates that GPTBot made 569 million requests in the past month, while Claude accounted for 370 million. Additionally, PerplexityBot contributed 24.4 million fetches, and […]
AI is reshaping SEO, but the core principles – understanding your audience, optimizing your site, and leveraging a skilled team – remain essential. In other words, the more things change, the more they stay the same. As we move into the new year, remember these three principles to harness AI for SEO wins. 1. Strong […]
Google has unleashed a new search spam update today, the December 2024 spam update. “Released the December 2024 spam update, which applies globally and to all languages. The rollout may take up to 1 week to complete,” Google wrote. Timing. Google said this update will take about one weeks to roll out. The rollout is happening […]
In 12 years of overseeing Fractl’s digital PR team, this year, I saw an unprecedented number of brands blacklisting publishers and aggressively removing political campaign data. A few weeks ago, I lurched forward on my couch when the Harris campaign blamed brands’ unwillingness to “take a stance” as a core part of why they failed. […]
Today’s Ask an SEO question comes from Roy in Dinajpur: “My website URL [is] still [in] position No. 15. How can increase to No. 3 or 4?” Great question, and likely one of the top five that get asked. The answer is situational, and it is easier to resolve when you don’t overthink it. The […]
SEO today is about owning as much real estate as possible across a constantly evolving search landscape. As AI reshapes search results into complex, multi-dimensional experiences, understanding and optimizing for SERP features has become critical. This article breaks down how brands can adapt to these changes and thrive by leveraging every opportunity for visibility in […]
You might’ve thought we’ve covered everything there is to know about internal linking. But few dare to dig into the tricky details of tracking the success of an internal linking hierarchy. That’s because it’s messy, it’s difficult, and it’s not always straightforward – but it’s worth it. In this guide, we’re covering the metrics that […]
Are you tired of feeling like you’re constantly chasing customers? Wondering how to get people lining up to buy from you instead? In this article, you’ll discover a multi-step strategy to naturally create demand and create a sense of urgency without relying on pushy tactics. What Is Anticipation Marketing? Marketers face many challenges, not the […]