When a Gen Z foodie wants the best sushi spot in town, they’re more likely to scroll TikTok than search on Google. In an era where short-form videos, influencer recommendations, and visual inspiration dominate, traditional search engines are no longer the gatekeepers of information. This shift is transforming how brands need to approach discovery and […]
When Google Voice was released in 2012, and then Amazon Alexa was released in 2014 voice search was expected to be highly influential. Voice search didn’t quite take off in an industry-shaking way. But, as the technology has improved, it’s become integrated into so many devices and daily user journeys that it’s important to understand […]
WordPress has held the dominant share of the content management systems (CMS) market since it was launched in 2003. Currently, the popular platform stands at 62.2% market share, according to W3Techs, which offers the most reputable and trustworthy data source. But in the last two years, WordPress has seen it’s market share start to reduce […]
Predicting the trends in PPC for 2025 is exciting but often tricky to act on. To make it easier, I’ve gathered four underutilized yet impactful action items to boost your campaigns in the year ahead. Let’s dive into the top tactics to try in 2025: 1. Use DSAs for competitive research Dynamic search ads (DSAs) […]
Google has confirmed a serving issue with the Google Lens search service. “There’s an ongoing issue with serving Google Lens results that’s affecting all users,” Google posted. What is the issue. It seems Google is unable to properly and fully serve search results to searchers using Google Lens on their mobile devices. I am not […]
Google released the December 2024 core update today. Yes, this new core update is happening a week after the last core update completed. The update will take about two weeks to roll out, Google said. Core updates happen multiple times per year. Core updates can have significant, broad changes to Google’s search algorithms and systems, […]
This year brought a steady stream of updates in Google Ads that spanned across campaign types and creative, media activation, and measurement solutions – many informed directly by advertiser feedback. I won’t cover every big update here, but building on a talk I gave at Hero Conf in San Diego recently, I’ll highlight some of […]
Microsoft is rolling out significant updates to its advertising platform, focusing on household attribution and regulatory compliance. Household attribution: Tracks ad engagement across devices in the same household Helps advertisers: Match cross-device ad interactions – Match ads served on one device to conversions on another. Gain deeper audience insights – Gain visibility into cross-device behavior, […]
Google announced it’s rolling out the December core algorithm update, which the company expects to complete over the next two weeks. The news comes just a week after Google finished rolling out the November core update. Google’s Announcement In a post on X, Google stated: “The Dec. 2024 core update is rolling out, and we […]
Google launches 24-hour data view in Search Console, offering near real-time insights for website performance monitoring. Google Search Console now shows performance data from the last 24 hours with minimal delay. The new feature includes hourly data breakdowns and works across Search, Discover, and News reports. Google has cut data delay times by nearly half, […]