OpenAI — an artificial intelligence research company — created ChatGPT and launched the tool in November 2022. With that, 2023 became the year of humans understanding genAI’s capabilities. Then 2024 was the year of genAI’s integration into marketing automation solutions. Now, 2025 will be the year humans wrest control of genAI to ensure it is […]
YouTube is a cornerstone of paid video advertising, offering unparalleled reach and creative possibilities. But for marketers, it’s also one of the most challenging platforms to measure effectively. Unlike search ads with direct conversion paths, YouTube ads often focus on awareness and consideration, leaving teams questioning their true impact. This article breaks down the most […]
Google has added a new section to its crawler and fetcher documentation for HTTP caching, which clarifies how Google’s crawlers handle cache control headers. With that, Gary Illyes from Google also wrote a blog post named HTTP caching asking site owners to allow Google to cache its pages. What is new. The new documentation now […]
The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under WPP. The tech giants—Google, Meta, ByteDance, Amazon, and Alibaba—are projected to capture more than half of the total, underscoring the dominance of digital platforms. Why we care. […]
Google released a detailed help page outlining the various annotations and badges available for Shopping ads and free listings. These features provide additional product information to improve visibility and performance. Why we care. Annotations and badges, such as “Free and Fast Shipping” and “Product Ratings,” help your products stand out in a competitive e-commerce landscape. […]
Reddit is testing a new AI-powered search feature called “Reddit Answers” with a small group of users in the United States. This tool should help users find information, recommendations, and personal opinions by using real conversations from Reddit’s many communities. In an announcement, the company states: “In line with our mission to empower communities and […]
The SEO landscape is changing fast and AI search is leading the charge. With ChatGPT’s new search functionality posing a serious challenge to Google, how content is ranked and discovered is being redefined. ChatGPT search doesn’t just display links. It analyzes 12 results to generate answers, creating a new playing field for content creators. Let’s […]
WordPress powers hundreds of millions of websites. But, when issues happen internally at WordPress raising uncertainty, the vulnerability of relying on one platform becomes apparent and the need to look for alternatives is a priority. WordPress it is not the only content management system (CMS) option. There’s a diverse marketplace of publishing platforms for those […]
Focusing deeply on the audience’s needs will fundamentally change how you develop SEO strategies and improve both long-term and short-term brand performance. A bold statement? I don’t think so. Google is integrating AI into the ranking system, making the algorithm evaluate like a human. You’ll have no choice but to understand audience needs as Google […]
Generative AI and the introduction of AI Overviews to SERPs have dominated this year as search has changed more in the last year than in the last 10 or 20 years. But it might be that many of these changes are coming in spite of Gen AI and not because of. SEO has been maturing […]