Google’s crawl team has been filing bugs directly against WordPress plugins that waste crawl budget at scale. Gary Illyes, Analyst at Google, shared the details on the latest Search Off the Record podcast. His team filed an issue against WooCommerce after identifying its add-to-cart URL parameters as a top source of crawl waste. WooCommerce picked […]
Google updated its Googlebot documentation to clarify information about file size limits. The change involves moving information about default file size limits from the Googlebot page to Google’s broader crawler documentation. Google also updated the Googlebot page to be more specific about Googlebot’s own limits. What’s New Google’s documentation changelog describes the update as a […]
Vibe coding is a new way to create software using AI tools such as ChatGPT, Cursor, Replit, and Gemini. It works by describing to the tool what you want in plain language and receiving written code in return. You can then simply paste the code into an environment (such as Google Colab), run it, and […]
Microsoft Advertising today launched the Publisher Content Marketplace (PCM), a system that lets publishers license premium content to AI products and get paid based on how that content is used. How it works. PCM creates a direct value exchange. Publishers set licensing and usage terms, while AI builders discover and license content for specific grounding […]
Innovations are coming at marketers and consumers faster than before, raising the question: Are we actually ready for the agentic web? To answer that question, it’s important to unpack a few supporting ones: What’s the agentic web? How can the agentic web be used? What are the pros and cons of the agentic web? It’s […]
AI-powered search gutted LinkedIn’s B2B awareness traffic. Across a subset of topics, non-brand organic visits fell by as much as 60% even while rankings stayed stable, the company said. LinkedIn is moving past the old “search, click, website” model and adopting a new framework: “Be seen, be mentioned, be considered, be chosen.” By the numbers. […]
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! My findings this week show Google Search Console data is about 75% incomplete, making single-source GSC decisions dangerously unreliable. Google filters 3/4 of search impressions for “privacy,” while bot inflation and AIOs corrupt what remains. (Image Credit: Kevin Indig) 1. GSC Used To […]
Google spoke about its year-end report on the crawling challenges Google faced in 2025 when crawling and indexing the web for Google Search. The biggest challenges include faceted navigation and action parameters, which make up about 75% of those challenges, Gary Illyes from Google said. This was on its latest Search Off the Record podcast, […]
SEO roadmaps have a lot in common with New Year’s resolutions: They’re created with optimism, backed by sincere intent, and abandoned far sooner than anyone wants to admit. The difference is that most people at least make it to Valentine’s Day before quietly deciding that daily workouts or dry January were an ambitious, yet misguided, […]
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss […]