One of the biggest SEO challenges right now isn’t AI. It’s the irresponsible misinformation surrounding it. SEO isn’t dying — it’s evolving. That means it’s on us to understand how the industry is changing, and to be careful about who we listen to. I’m not easily shocked, but some of the AEO (or GEO) talks […]
Many search teams are seeing better rankings, more visibility, increased traffic, and more leads. Yet feedback on pipeline, revenue, and sales outcomes isn’t showing the same positive results. When SEO KPIs are green and graphs are up and to the right, business outcomes don’t always reflect the same success. Why strong search performance doesn’t translate […]
The Web Almanac is an annual report that translates the HTTP Archive dataset into practical insight, combining large-scale measurement with expert interpretation from industry experts. To get insights into what the 2025 report can tell us about what is actually happening in SEO, I spoke with one of the authors of the SEO chapter update, […]
You publish a page that solves a real problem. It reads clean. It has examples, and it has the edge cases covered. You would happily hand it to a customer. Then you ask an AI platform the exact question that page answers, and your page never shows up. No citation, no link, no paraphrase. Just […]
Marketers are spoiled for choice when it comes to great sources of content. We now have more tools (hello, ChatGPT!) and job boards than ever, making it even easier to find writers and create content. But abundance comes with a downside: a race to the bottom, where speed and cost often take priority over quality. […]
If building a brand is the new SEO cliche, then how visibility compounds is the part that rarely gets explained. We can all agree, at least on principle, that repeated brand exposure matters. Brands become familiar because they appear consistently over time and across contexts. What is less well understood is how search visibility builds […]
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Gemini in Chrome has just been refreshed with three new features that integrate more Gemini capabilities within Chrome for Windows, MacOS, and Chromebook Plus. The update adds an AI side panel, agentic AI Auto Browse, and Nano Banana image editing of whatever image is in the browser window. AI Side Panel For Multitasking Chrome adds […]
If you’ve made it this far, driving leads is no longer a challenge for you. The real issue is what happens after your leads come in. Are you seeing more missed calls than usual? Worried about not being able to follow up in time and losing the sale? Poor handoffs of hot leads to your […]
This post was sponsored by WP Media. The opinions expressed in this article are the sponsor’s own. You’ve built a WordPress site you’re proud of. The design is sharp, the content is solid, and you’re ready to compete. But there’s a hidden cost you might not have considered: a slow site doesn’t just hurt your […]