Welcome to the week’s SEO Pulse. This week’s updates affect how AI Mode personalizes answers, which AI bots can access your site, and why your domain choice still matters for search visibility. Here’s what matters for you and your work. Google Connects Gmail And Photos To AI Mode Google is rolling out Personal Intelligence, a […]
Automation has been reshaping PPC account management for years, from rules, scripts, and API-driven workflows inside Google Ads. Most marketers are already comfortable with automated bidding, data-driven optimization, and other AI-powered enhancements. The next shift goes further. Two developments in particular are changing how PPC campaigns are managed and optimized: AI agents and vibe coding. […]
Over the last few years, Reddit has risen in influence to be a social channel that Google elevated in it’s search engine results for it’s user-generated content and also a source of valuable reviews for users. Reddit is constructed as a network of smaller communities, known as Subreddits. The value of these Subreddits is in their […]
A newly disclosed security vulnerability waffects the BuddyPress plugin, a WordPress plugin installed in over 100,000 websites. The vulnerability, given a threat level rating of 7.3 (high), enables unauthenticated attackers to execute arbitrary shortcodes. BuddyPress WordPress Plugin The BuddyPress plugin enables WordPress sites to create community features such as user profiles, activity streams, private messaging, […]
When Google launched Demand Gen campaigns in 2023, they were positioned as a way to build deeper engagement across YouTube, Discover, and Gmail. At the time, they felt experimental, sitting between awareness and performance. Since then, Demand Gen has improved significantly. The creative flexibility and audience control now make it a campaign type I use […]
![What 75 SEO thought leaders reveal about volatility in the GEO debate [Research]](https://i1.wp.com/searchengineland.com/wp-content/seloads/2026/01/What-75-AI-SEO-influencers-reveal-about-the-GEO-debate-on-LinkedIn-Research.png?ssl=1 "What 75 SEO thought leaders reveal about volatility in the GEO debate [Research]")
The SEO versus GEO debate has dominated industry discourse over the past year. New acronyms appear weekly, sentiment swings quickly, and even trusted voices often contradict positions they held just months earlier. That volatility isn’t happening at the edges of the industry. It’s coming from a small group of highly visible SEO influencers whose framing […]
Google is asking a federal judge to pause the DOJ’s antitrust remedies, warning that forced search and ad syndication would expose its proprietary technology and hurt advertisers. The argument appears in a new affidavit from Jesse Adkins, Google’s director of product management for search and ads syndication, filed Jan. 16 in support of the company’s […]
A White House official said the US and China have finalized a deal to spin off TikTok’s US business to a consortium led by Oracle and Silver Lake, Fox Business reported Thursday. CNN reported the joint venture has been formally established and announced its leadership team. The closing comes ahead of a January 23 deadline […]
Google is pushing more Demand Gen features (boosting shoppable and travel ads) into general availability, expanding its role as a full-funnel performance channel that blends discovery, video, and commerce across YouTube and Google surfaces. What’s new: Shoppable CTV via Demand Gen is now live, letting viewers browse and buy products directly from YouTube ads on […]
Harvey Finkelstein, the president of Shopify, was recently interviewed about their open source Universal Commerce Protocol (UCP), which enables agentic AI shopping. Co-developed with Google, he explains how UCP enables brands to be discovered by customers based on personalized recommendations, as opposed to advertising and classic search paradigms that are less personalized. Finkelstein said that […]