The debate about AEO/GEO centers on whether it’s a subset of SEO, a standalone discipline, or just standard SEO. Deciding on where to plant a flag is difficult because every argument makes a solid case. There’s no doubt that change is underway and it may be time find where all the competing ideas intersect and […]
If your Google Ads campaigns are underperforming, your first instinct might be to dive into the platform. You may want to tweak bid strategies, clean up keywords, or adjust targeting. That is the classic PPC audit. Here is the challenge today: Tactical audits matter less than you think. In an age of AI automation, a […]
AI search platforms like ChatGPT, Perplexity, Gemini, and Google’s AI Overviews are reshaping how people discover information. Digital marketing agencies feel the impact firsthand and must adapt quickly. They need to keep their services relevant, their processes outcome-driven, and their results easy to prove. This article explores how 10 agencies have updated their strategies, services, […]
A vulnerability advisory was published for the NotificationX FOMO plugin for WordPress and WooCommerce sites, affecting more than 40,000 websites. The vulnerability, which is rated at a 7.2 (High) severity level, enables unauthenticated attackers to inject malicious JavaScript that can execute in a visitor’s browser when specific conditions are met. NotificationX – FOMO Plugin The […]
Google Ads’ Performance Max Smart Bidding is finally delivering real results for teams that know how to work with it. As marketers are forced to give PMax more control, many are struggling to understand exactly how to structure automated Google Ads campaigns and accounts. In this webinar, the marketing leadership team at DigiCom, a 2025 […]
An advisory was published about a vulnerability in the popular Advanced Custom Fields: Extended WordPress plugin that is rated 9.8, affecting up to 100,000 installations. The flaw enables unauthenticated attackers to register themselves with administrator privileges and gain full control of a website and all settings. Advanced Custom Fields: Extended Plugin The Advanced Custom Fields: […]
![How To Control of Performance Max [5-Step Guide]](https://i0.wp.com/cdn.searchenginejournal.com/wp-content/uploads/2026/01/featured-482.png?ssl=1 "How To Control of Performance Max [5-Step Guide]")
This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. If you’ve ever watched your best-selling product devour your entire ad budget while dozens of promising SKUs sit in the dark, you’re not alone. Google’s Performance Max (PMax) campaigns have transformed ecommerce advertising since launching in 2021. For many […]
Search visibility isn’t what it used to be. Rankings still matter, but they’re no longer the whole story. Today, discovery happens across traditional search results, local listings, brand knowledge panels, and increasingly, AI-driven experiences that surface answers without a click. For marketers, that makes visibility harder to measure — and easier to lose. SEO teams […]
Around the turn of the year, search industry media fills up with reviews and predictions. Bold, disruptive ideas steal the spotlight and trigger a sense of FOMO (fear of missing out). However, sustainable online sales growth doesn’t come from chasing the next big trend. In SEO, what truly matters stays the same. FOMO is bad […]
Hostinger analyzed 66 billion bot requests across more than 5 million websites and found that AI crawlers are following two different paths. LLM training bots are losing access to the web as more sites block them. Meanwhile, AI assistant bots that power search tools like ChatGPT are expanding their reach. The analysis draws on anonymized […]