Does it feel like your organic traffic is disappearing? You aren’t imagining it. AI Overviews and answer engines are sidelining classic SEO results. To stay visible, brands need to adapt – fast. The good news: you don’t need to rewrite your entire SEO playbook. With a few smart tweaks, you can shift from SEO to GEO […]
Broad match used to mean “more reach, less relevance.” Now it means more reach, with a machine learning layer deciding what relevance looks like. Google has been steadily steering advertisers toward fewer moving parts – fewer match types, fewer manual levers, and more automation. Making broad match the default for new Search campaigns in July […]
Google said today that it is suing SerpApi, accusing the company of bypassing security protections to scrape, harvest, and resell copyrighted content from Google Search results. The allegations: Google said SerpApi: Circumvented Google’s security measures and industry-standard crawling controls. Ignored website directives that specify whether content can be accessed. Used cloaking, rotating bot identities, and […]
Google will update its Pharmaceutical policy for AdMob Authorized Buyers in January, allowing prescription drug and prescription drug service ads in select markets without Google certification while clarifying what remains strictly prohibited. What’s changing. The policy will be renamed “Pharmaceutical products and services” and updated to let Authorized Buyers promote prescription drugs and prescription drug […]
Microsoft Advertising rolled out asset-level editorial review, giving advertisers visibility into policy approvals for individual ad components — not just entire ads — and reducing delays caused by single non-compliant elements. What’s new. First announced in June, advertisers can now see headlines, descriptions, and images reviewed separately inside the Microsoft Advertising interface. If one asset […]
In an interview with the Big Technology Podcast, Sam Altman seemed to struggle answering the tough questions about OpenAI’s path to profitability. At about the 36 minute mark the interviewer asked the big question about revenues and spending. Sam Altman said OpenAI’s losses are tied to continued increases in training costs while revenue is growing. […]
Did you know that duplicate content can hurt your visibility within AI Search? Fabrice Canel and Krishna Madhavan from Microsoft explained that with AI Search, having duplicate content makes it harder for the systems to understand signals which reduces “the likelihood that the correct version will be selected or summarized.” This is not too different […]
Microsoft has shared new guidance on duplicate content that’s aimed at AI-powered search. The post on the Bing Webmaster Blog discusses which URL serves as the “source page” for AI answers when several similar URLs exist. Microsoft describes how “near-duplicate” pages can end up grouped together for AI systems, and how that grouping can influence […]
When your search and social strategies are intertwined, they work together like a well-oiled machine, and your search visibility can multiply. For years, SEO and social media teams more often than not operated in silos, rarely engaging with each other and never working in tandem. SEO focused on optimizing for the latest Google algorithm update […]
For the past decade, customer journey design has assumed one thing: the customer is human. A real person. Messy. Emotional. Overloaded. Someone who needs clarity, reassurance, and a sense of progress to keep moving forward. But in 2026, that assumption no longer holds. AI agents are starting to influence how people search, compare, choose, and […]