In this week’s PPC Pulse: updates include an inventory expansion for Apple Ads, and Google confirms that Exact match keywords are not eligible to serve for Ads in AI Overviews. Apple announced additional ad placements coming to App Store search results in early 2026. Google confirmed that exact match keywords cannot serve in AI Overviews, […]
In this week’s Pulse: updates include AI Mode’s growth and missing features, what Google’s latest model brings to search, and what drives citations across different AI experiences. Google’s Nick Fox confirmed that AI Mode has reached 75 million daily active users, but the personal context features promised at I/O are still in internal testing. Google […]
In one of the most consequential regulatory moves yet for the future of search, the European Commission has launched a formal antitrust investigation into Google. At the center of the complaint is Google’s use of publisher content to train and power AI Overviews and other generative AI features – while potentially diverting traffic away from […]
The Core Web Vitals Technology Report by the open source HTTPArchive community ranks content management systems by how well they perform on Google’s Core Web Vitals (CWV). The November 2025 data shows a significant gap between platforms with the highest ranked CMS scoring 84.87% of sites passing CWV, while the lowest ranked CMS scored 46.28%. […]
Google’s Danny Sullivan discussed SEO and AI where they observed that their ranking systems are tuned for one thing, regardless if it’s classic search or AI search. What he talked about was optimizing for people, which is something I suspect the search marketing industry will increasingly be talking about. Nothing New You Need To Be […]
Pages on your website can be well written, well laid out, supported by backlinks, and even meet E-E-A-T expectations – yet still fail to rank. While there are many possible explanations, one common issue is a misalignment with search intent, and it’s often harder to spot than it sounds. When the focus is on content, […]
Apple plans to add more ads to App Store search results in 2026, expanding its ad inventory while keeping tight controls on how advertisers influence placement. What’s changing. The new ads will appear inline with App Store search results, mixed among organic listings. The existing top-of-search ads will stay the same. Advertisers don’t need to […]
Incrementality testing in Google Ads is suddenly within reach for far more advertisers than before. Google has lowered the barriers to running these tests, making lift measurement possible even without enterprise-level budgets, as recently reported in Search Engine Land. That shift naturally raises a question: How is Google able to measure incrementality with so much […]
Google made another change to the JavaScript SEO documentation help document to explain and clarify JavaScript execution on non-200 HTTP status codes. The change. Google wrote, “All pages with a 200 HTTP status code are sent to the rendering queue, no matter whether JavaScript is present on the page.” “If the HTTP status code is […]
Pages that rank for Google’s AI Overview “fan-out” queries are much more likely to be cited than those that rank only for the main search query, according to data from Surfer SEO. An analysis of 10,000 keywords found a strong correlation (Spearman 0.77) between how many fan-out queries a page ranks for and its likelihood […]