Google’s Danny Sullivan offered advice to SEOs who have clients asking for updates on what they’re going to do for AI SEO. He acknowledged it’s easier to give the advice than it is to have to actually tell clients, but he also said that advancements in content management systems drive technical SEO into the background, […]
Google Ads is rolling out new location targeting options for Demand Gen campaigns, matching the controls already available in Search. What’s new. You can choose between Presence or interest and Presence when setting up Demand Gen campaigns. The option appears directly in the campaign interface, removing the need for manual exclusions. Why we care. Until […]
Robby Stein, Vice President of Product for Google Search, recently sat down for an interview where he answered questions about how Google’s AI Mode handles quality, how Google evaluates helpfulness, and how it leverages its experience with search to identify which content is helpful, including metrics like clicks. He also outlined five quality SEO-related factors […]
Coursera has agreed to acquire Udemy in a stock-for-stock transaction that will combine two large online learning platforms with consumer and enterprise businesses. Under the terms of the deal, each Udemy share will be exchanged for 0.800 Coursera shares. Following the transaction, Coursera shareholders will own approximately 59% of the combined company, while Udemy shareholders […]
As AI chatbots become the go-to tools for travel planning, product recommendations, and more, marketers face a growing challenge: how do you make sure your brand appears in the answers? Semrush believes it has the answer – and it’s launching an award program to spotlight the brands leading the way. The newly announced AI Visibility Awards […]
When Emily Epstein shared her perspective on LinkedIn about how “people didn’t stop reading books when encyclopedias came out,” it sparked a conversation about the future of primary sources in an AI-driven world. In this episode, Katie Morton, Editor-in-Chief of Search Engine Journal, and Emily Anne Epstein, Director of Content at Sigma, dig into her […]
The search industry is entering a transition that many people still treat as a footnote. The systems consumers rely on are changing, and the way information is gathered, summarized, and delivered is changing with them. Yet the public messaging around what businesses should do sounds as familiar as ever. The narrative says the fundamentals are […]
If you’re leading marketing right now, you’re probably knee-deep in planning season, and feeling a tension I hear from CMOs and VPs every year: “We build a plan, but the execution never matches the intent.” Sound familiar? You aren’t alone. The disconnect isn’t because goals were wrong or strategies were flawed. It’s because most SEO plans […]
For many years, organizations have relied on a familiar view of the customer journey. The idea that a user moves from awareness to consideration to decision in a neat and predictable line has shaped how brands communicate, measure, and invest. The rise of AI has shown that this model no longer reflects how people actually […]
In organic search, disruption has always been the norm, but the integration of AI into Google Search – with AI Overviews and now AI Mode – is not an incremental change; it is a fundamental restructuring. For marketers overseeing single or multi-location SEO strategies, the transition from the traditional blue-link environment to a conversational, synthesized […]