What link building should be trying to accomplish, in my opinion, is proving that a site is trustworthy and making sure the machine understands what topic your web pages fit into. The way to communicate trustworthiness is to be careful about what sites you obtain links from and to be super careful about what sites […]
Google’s John Mueller and Danny Sullivan discussed their thoughts on AI search and what SEOs and creators should be doing to make sure their content is surfaced. Danny showed some concern for folks who were relying on commodity content that is widely available. What Creators Should Focus On For AI John Mueller asked Danny Sullivan […]
Google Search’s Danny Sullivan and John Mueller pushed back again on the idea that brands need a separate AI SEO strategy during the latest Search Off the Record episode. Sullivan’s point is simple: the acronyms keep changing (GEO, AEO, etc.), but the advice doesn’t: Write for humans, not for ranking systems, whether those systems are […]
Google today began rolling out Gemini 3 Flash as the default model powering AI Mode in Search worldwide. The upgrade brings faster performance and stronger reasoning to AI-generated search responses, Google said. Why we care. With AI Mode, Google continues to transition toward an AI-first search approach. More queries could be answered directly in AI […]
Google has expanded Product Studio inside Merchant Center, rolling out three new creative features that go beyond its original image generation tool. What’s new. In addition to image generation, Product Studio now lets merchants animate static product images into short videos using suggested text prompts, a move aimed squarely at short-form ads and social-style creative. […]
Google recently rolled out “read more” links in Google search results, which appear at the end of the snippet’s description. When you click on the read more link, you are anchored down to a specific portion of the web page that you clicked on. Not all search result snippets include these read more links, but […]
Google Search Console appears to have fixed the month-long delay with the page indexing report just about an hour ago. The report is now showing data as early as a few days ago, which is the normal timeframe for when this report is updated. Plus, emails about indexing issues have started going out from Search Console […]
Google has removed its long-standing unified pricing rules in Google Ad Manager, once again allowing publishers to set different price floors for Google demand versus other programmatic buyers. What changed. Publishers can now set bidder-specific floor prices in Ad Manager. For example, one buyer can be required to bid at least $5 while others compete […]
Seven months after Google teased “personal context” for AI Mode at Google I/O, Nick Fox, Google’s SVP of Knowledge and Information, says the feature still is not ready for a public rollout. In an interview with the AI Inside podcast, Fox framed the delay as a product and permissions issue rather than a model-capability issue. […]
LinkedIn is making Reserved Ads generally available to all managed accounts, giving marketers the ability to lock in the first ad slot in the feed for premium visibility. What’s new. Reserved Ads let advertisers secure top-of-feed placement at a fixed rate, providing predictable delivery, consistent reach, and greater share of voice. Early results show the […]