Spam is back in search. And in a big way. Honestly, I don’t think Google can handle this at all. The scale is unprecedented. They went after publishers manually with the site reputation abuse update. More expired domain abuse is reaching the top of the SERPs than at any time I can remember in recent […]
Inside many companies, SEO reporting still relies heavily on mainstream metrics like keyword tracking, traffic graphs, etc., while the leadership side asks a different question: “How much revenue did this actually drive?” Years ago, I used to think this was just a communication gap. Over time, I realized the issue wasn’t communication at all; it […]
Managing large catalogs in Google Performance Max can feel like handing the algorithm your wallet and hoping for the best. La Maison Simons faced that exact challenge: too many products and not enough control. Then they rebuilt their segmentation with Channable Insights and turned a “black box” campaign into a revenue-generating machine. Step 1: Stop […]
There are multiple reasons why a site can drop in rankings due to a core algorithm update. The reasons may reflect specific changes to the way Google interprets content, a search query, or both. The change could also be subtle, like an infrastructure update that enables finer relevance and quality judgments. Here are eight commonly […]
Google’s AI Mode and AI Overviews can produce answers with similar meaning while citing different sources, according to new data from Ahrefs. The report, published on the Ahrefs blog, analyzed September 2025 U.S. data from Ahrefs’ Brand Radar tool and compared AI Mode and AI Overview responses for the same queries. The authors looked at […]
Every week, new data highlights both the overlap and the divergence between effective organic search techniques across traditional SEO (Google SERPs) and GEO (ChatGPT, AI Overviews, Perplexity, etc.). It’s a lot to absorb. One week, headlines say traditional SEO tactics work fine for ChatGPT. The next, you’ll see reports that one platform is elevating Reddit […]
As marketing channels and touchpoints multiply rapidly, the way success is measured significantly impacts long-term growth and executive perception. Click-based attribution – across models like last-click, first-click, linear, and time-decay – remains the default. But as a standalone measurement strategy, it’s showing its age. Click metrics now carry disproportionate weight in executive dashboards, and that […]
The SEO industry is entering its most turbulent period yet. Traffic is declining. AI is absorbing informational queries. Social platforms now function as search engines. Google is shifting from a gateway to an answer engine. The result is a sector running in circles – unsure what to measure, what to optimize, or even what SEO […]
Google’s John Mueller recently answered a question about how Google responds to staggered site moves where a site is partially moved from one domain to another. He said a standard site move is generally fine, but clarified his position when it came to partial site moves. Straight Ahead Site Move? Someone asked about doing a […]
Sergey Brin, Google’s co-founder, admitted that Google “for sure messed up” by underinvesting in AI and failing to seriously pursue the opportunity after releasing the research that led to today’s generative AI era. Google was scared. Google didn’t take it seriously enough and failed to scale fast enough after the Transformer paper, Brin said. Also: […]