Google Ads introduced View-Through Conversion (VTC)–optimised bidding for Android App campaigns, giving advertisers a visible toggle to optimise toward conversions that happen after an ad is viewed, not clicked. Previously, VTC existed only as a hidden signal within Google’s systems. Now, it’s an explicit optimisation option. The shift. Google is continuing to move app advertising […]
Google updated its JavaScript SEO documentation to clarify that noindex tags may prevent rendering and JavaScript execution, blocking changes. When Google encounters `noindex`, it may skip rendering and JavaScript execution. JavaScript that tries to remove or change `noindex` may not run for Googlebot on that crawl. If you want a page indexed, avoid putting `noindex` […]
Google has updated its JavaScript SEO basics documentation to clarify how Google’s crawler handles noindex tags in pages that use JavaScript. In short, if “you do want the page indexed, don’t use a noindex tag in the original page code,” Google wrote. What is new. Google updated this section to read: “When Google encounters the […]
This year has been a continuation of learning and understanding about how AI impacts our industry. It’s been less about the chaos of the initial disruption and more about “how do we leverage this?” My belief is that SEO is a practice that needs to be adaptable to the end goal and not fixed to […]
Cloudflare published its sixth annual Year in Review, offering a comprehensive looks at Internet traffic, security, and AI crawler activity across 2025. The report draws on data from Cloudflare’s network, which spans more than 330 cities across 125 countries and handles over 81 million HTTP requests per second on average. The AI crawler findings stand […]
This season, Google Search and Shopping Ads are expected to surge past $70 billion in holiday spending. But there’s a hidden flaw in the auction system — one most advertisers don’t realize is costing them money even when competitors aren’t in the game. BrandPilot calls this the Uncontested Google Ads Problem, and it’s becoming one […]
If it looks like an AI hallucination problem, and sounds like an AI hallucination problem, it’s probably a data hygiene problem. I’ve sat through dozens of demos this year where marketing leaders show me their shiny new AI agent, ask it a basic question, and watch it confidently spit out information that’s either outdated, conflicting, […]
WooCommerce announced that it will roll out integration with Stripe’s Agentic Commerce Suite, which will enable AI shopping assistants to conduct transactions. Agentic AI Shopping Agentic AI seems a long way off but OpenAI currently supports end-to-end shopping from the discovery and comparison stages to completing purchases. With the rollout in WooCommerce the infrastructure will […]
On episode 334 of PPC Live The Podcast, I speak to Sophie Fell Head of Paid Media at Liberty Marketing Group about a real PPC mistake involving location targeting. The conversation focuses on how small oversights can have big consequences—and how to recover from them professionally. The PPC F-Up: worldwide location targeting Sophie accidentally launched […]
Google has updated Search Live with Gemini 2.5 Flash Native Audio, upgrading how voice functions inside Search while also extending the model’s use across translation and live voice agents. The update introduces more natural spoken responses in Search Live and reflects Google’s effort to improve natural voice queries, treating voice as a core interface as […]