Most brands don’t realize how much traffic they lose each day to unauthorized bidding, affiliate violations, and ad hijacking. Industry data shows ad fraud reached an estimated $84 billion of global digital ad spend in 2023. If your branded CPCs keep rising or competitors keep appearing above you in searches for your own name, this […]
This post was sponsored by 10Web. The opinions expressed in this article are the sponsor’s own. Not long ago, building a website meant a discovery call, a proposal, a sitemap, and a few weeks of back and forth. Today, we go from “I need a website” to “Why isn’t it live yet?” People are getting […]
Pinterest attracts users who want inspiration and solutions, not passive browsing. The platform now reaches 600 million monthly active users, many of whom arrive with clear intent to research, plan, or purchase. That makes its ad formats especially valuable for marketers who want to appear in moments when people are actively looking for ideas and […]
YouTube is rolling out new ad features for Shorts to help brands stretch their holiday budgets and tap into the momentum of short-form video. What’s new: Comments on Shorts ads: Advertisers can now turn on comments for eligible Shorts ads, making the ad experience feel more organic and opening new paths for real-time audience engagement. […]
Google is rolling out Preferred Sources globally after launching it in the US and India last August. Google also announced Spotlighting subscriptions, a feature that highlights links from your news subscriptions in Gemini and will soon appear in Google Search through AI Overviews and AI Mode. Preferred Sources. Preferred Sources let searchers star publications in […]
Google is updating the links in AI Mode to make them more inviting to click. Google also expanded the Web Guides Labs test to the All tab, though you still need to opt in to try it. Links in AI Mode. Google is “increasing the number of inline links in AI Mode, and updating the […]
Google is releasing the Google Ads API Developer Assistant v1.0, a new Gemini CLI extension that lets developers interact with the Ads API using natural language — turning plain-English prompts into answers, code, and even live API calls. How it works. The assistant sits inside the Gemini CLI and uses project context from GEMINI.md and […]
YouTube adds comment sections to eligible Shorts ads, lets creators link to brand websites, and expands Shorts ads to mobile web browsers. Eligible Shorts ads can now display comment sections, matching the experience of organic Shorts content. Shorts creators can link directly to brand websites when producing branded content. Shorts ads now serve on mobile […]
LinkedIn is rolling out new ad tools that help you boost brand awareness, personalize your messages, and speed up creative work so you can reach potential buyers earlier in the funnel. What’s new. LinkedIn announced these new features: Reserved Ads give your brand prime placement in the LinkedIn feed, delivering premium visibility, predictable impressions, and […]
Shopify is expanding its advertising ambitions with the launch of the Shopify Product Network, a new system that surfaces products from across participating merchants—even if the item isn’t carried by the store a shopper is currently visiting. The pitch. If a shopper searches for “organic cleaning supplies” on a Shopify store that doesn’t carry that […]