Google is expanding its Preferred Sources feature to English-language users worldwide and launching a pilot program to test AI-powered features with major news publishers. The announcement includes updates to how links appear in AI Mode and a new feature that will highlight content from users’ news subscriptions. Preferred Sources Goes Global Preferred Sources in Search […]
Semify acquired Dragon Metrics, a Hong Kong–based SEO, AI, and PPC reporting platform known for its international reach. The move boosts Semify’s reporting strength and AI optimization tools as the search landscape shifts more toward AI. Why we care. Dragon Metrics customers can expect business as usual, plus faster product updates. Co-founder Simon Lesser said […]
Instagram launched Your Algorithm in the U.S. today, a tool that lets people see – and directly edit – the topics shaping their Reels recommendations. Why we care. This could reshape how users discover content. When people signal interest in specific niches, hobbies, or brands – from running shoes to vintage clothing to home organizers […]
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Every year, I hold myself accountable for my previous predictions by scoring them. This year, I got three misses, two mixed results, and five hits: 1. Agentic LLM Models Reach +100 Million Users Score: Miss Thought Process: When I made this prediction, I […]
Do you want to immediately raise the blood pressure of the Google Ads practitioner sitting next to you? Say one word: Recommendations. If you’ve spent any time in the Google Ads platform, you’ve seen Recommendations jumping out at you on every screen: when you’re adding keywords, when you’re adjusting your campaign settings, when you’re changing […]
Picture this: You’re sitting on a train to see a friend of yours you haven’t seen in a long time, sipping your favorite coffee order, and looking at a beautiful landscape outside the window. Everything is going great. Right up until someone sits right next to you, chatting loudly on the phone and ruining that […]
We have entered a new buyer era, one defined not by hesitation, but by a fundamental trust deficit in vendor promises. Buyers are almost twice as likely to do business with vendors they trust; yet many have not established that trust before the crucial moment when shortlists are formed. 85% of buyers choose from their […]
With generative AI tools attracting hundreds of millions of users and AI-enhanced results appearing in more search experiences, the way people discover brands is changing. Traditional SEO metrics alone no longer capture this full picture. Welcome to the era of generative engine optimization (GEO). If you aren’t tracking your brand’s visibility across AI search engines, […]
The European Commission has launched an antitrust inquiry into Google to determine whether the company has violated EU competition rules, partly focusing on whether Google has used creator and publisher content in ways that leave publishers unable to refuse such use without risking their search traffic. It is also looking into whether Google is granting […]
This post was sponsored by Editorial.Link. The opinions expressed in this article are the sponsor’s own. “How do you find link-building services? You don’t, they find you,” goes the industry joke. It’s enough to think about backlinks and dozens of pitches that hit your inbox. However, most of them offer spammy links with little long-term […]