Google is expanding its customer lifecycle capabilities in Google Analytics, launching new audience templates and dynamic remarketing features designed to make high-value targeting and re-engagement easier for advertisers. Driving the news. Google has introduced two new suggested audience templates in GA to help advertisers instantly build lifecycle segments: High-Value Purchasers — powered by purchase count […]
Google rolled out a long-awaited Performance Max (PMax) reporting upgrade, giving advertisers their first clear look at how Search Partners affect campaign results. Driving the news. The update is now live in Google Ads and adds Search Partners to the PMax channel performance tables. Advertisers can now see: How Search Partners contribute to PMax results. […]
YouTube launched its first annual Recap feature, providing users with a personalized summary of their viewing activity throughout the year. The feature is available starting today for users in North America and will roll out globally throughout the week, according to the YouTube Blog. What’s New YouTube Recap is accessible from the homepage or under […]
In this edition of Ask An SEO, we break down a common point of confusion for site owners and technical SEOs: Do I need both an XML sitemap and an HTML one, and which one is better to use for SEO? It can be a bit confusing to know whether it’s better to use an […]
If you entered PPC 20 years ago, testing was scientific, comforting, and one of the biggest reasons to run paid search campaigns. We proudly talked about all the data we collected. You had Ad X and Ad Y. You waited. You declared a winner. You paused the loser. It was a binary world of “Yes” […]
OpenAI CEO Sam Altman has declared a “code red” to focus company resources on improving ChatGPT, according to an internal memo reported by The Wall Street Journal and The Information. The memo signals OpenAI’s response to growing competition from Google, whose Gemini 3 model has outperformed ChatGPT in several benchmark tests since launching last month, […]
This edited excerpt is from “B2B Content Marketing Strategy” by Devin Bramhall ©2025, and is reproduced and adapted with permission from Kogan Page Ltd. Marketing can contribute to company growth in many different ways: Net new sales, customer retention, reduces risk from competitors, sometimes creates new revenue streams (like events) that impact more than one […]
PPC advertising for medical and mental health services comes with many restrictions, but it remains an effective way for practices to maintain a steady flow of new patients and clients. Whether you manage ads for clients, run them for your own practice, or are just getting started, these tips will help you launch or improve […]
Demand Gen campaigns may be the newest addition to the Google Ads toolbox, but they haven’t received the same attention or hype as Performance Max. At the core is their divergence from Google’s long-standing focus on capturing existing demand – a model that makes attribution and ROI measurement straightforward. Two years after the public launch, we’ve […]
Shopify is experiencing a major login outage on one of the peak shopping days of the holiday season, leaving merchants unable to access their dashboards, POS systems, mobile apps, or even contact Shopify Support. What’s happening. Shopify’s status page shows a series of escalating alerts beginning at 14:54 UTC, warning that merchants “may experience issues […]