ChatGPT ecommerce visitors transformed 31% greater than non-branded natural search throughout 94 ecommerce websites in 2025, nevertheless it nonetheless drove a small share of income. That’s primarily based on a 12-month GA4 evaluation by Visibility Labs protecting January by December 2025. Why we care. This information reveals that AI referral visitors converts at a better […]
Google’s Gary Illyes and Martin Splitt used an episode of the Search Off the Report podcast to stroll by way of how Google’s crawler handles HTML. The dialog revealed variations between how browsers and Googlebot course of the identical web page. The dialogue lined useful resource hints, metadata placement, and HTML validation. A number of […]
The final 12 months has had many people making an attempt to grasp the best way to report on AI visibility and perceive what it takes to be seen and cited by AI. However Rand Fishkin’s latest study on AI response variability has emphasised that LLM outputs aren’t as secure and predictable as search rankings, […]
Joost De Valk, founding father of Yoast search engine marketing, introduced that he’s stepping away from FAIR, a Linux Basis challenge for creating an unbiased repository of themes and plugins. Honest Undertaking The FAIR challenge was launched in mid-2025 in response to the Matt Mullenweg changed WP Engine’s Superior Customized Fields (ACF) plugin within the […]
Should you head to Instruments → Planning in Google Advertisements, chances are high you’re clicking into Key phrase Planner. Most advertisers cease there. However two different planners sit in the identical menu — typically neglected — that may straight affect the way you forecast budgets, mannequin efficiency shifts, and scale campaigns. Efficiency Planner and Attain […]
Google DeepMind is rolling out Nano Banana 2 (Gemini 3.1 Flash Picture), its newest picture era mannequin, combining Nano Banana Professional’s intelligence and manufacturing controls with Gemini Flash’s velocity. What’s new. Nano Banana 2 introduces: Superior world information: Powered by Gemini’s real-time net grounding to render particular topics extra precisely and generate infographics or knowledge […]
For the previous couple of a long time, website positioning has been about linear visibility. Your web site ranks for extra key phrases in greater positions, which, in flip, drives extra clicks, and has been benchmarked by whole alternatives in search (MSV) and rating comparisons in opposition to your rivals. This mannequin labored nicely as […]
Google DeepMind is rolling out Nano Banana 2 (Gemini 3.1 Flash Picture), its newest picture technology mannequin, combining the intelligence and manufacturing controls of Nano Banana Professional with the speedy efficiency of Gemini Flash. What’s new. Nano Banana 2 introduces: Superior world information: Powered by Gemini’s real-time net grounding to raised render particular topics and […]
Researchers revealed the outcomes of a research exhibiting how AI search rankings might be systematically influenced, with a excessive success fee for product search exams that additionally generalizes to different classes like journey. The identify of the analysis paper is Controlling Output Rankings in Generative Engines for LLM-based Search and the strategy to optimization is […]
ChatGPT’s rising advert ecosystem is gaining momentum, based on new monitoring from AI advert intelligence agency Adthena — with extra manufacturers showing, clearer set off patterns, and evolving advert placements. What’s taking place. After initially figuring out the primary advertisers inside ChatGPT final week, Adthena now reviews a noticeable ramp-up in advertiser participation and advert […]