The conversations shaping PPC this week focused on how AI interprets intent, how holiday demand played out across Shopping and Performance Max, and how Google is adding more automated language directly into ads. Google shared more clarity around AI Max, while Adalysis shared AI Max match type behavior, retail analysts broke down early Cyber Monday […]

YouTube appears to have changed how it recommends Shorts, according to analysts who work with some of the platform’s largest channels. The shift reportedly began in mid-September and deprioritizes videos older than roughly 30 days, favoring more recent uploads. Mario Joos, a retention strategist who works with MrBeast, Stokes Twins, and Alan’s Universe, first identified […]

PPC for ecommerce operates differently from PPC for lead gen or SaaS.  The way campaigns learn, the volume of conversion data, and the role each platform plays all require a distinct approach.  After shifting into ecommerce, it became clear which fundamentals matter most.  The guidance in this article reflects those lessons and can help whether […]

If your PPC performance reports still start with vanity metrics like click-through rate and impressions, you’re only seeing the surface of performance. Executives are not impressed by screenshots of green arrows. They want to know if paid media is adding profit, building pipeline value, and supporting long-term growth. That is a much higher bar than […]

AI visibility plays a crucial role for SEOs, and this starts with controlling AI crawlers. If AI crawlers can’t access your pages, you’re invisible to AI discovery engines. On the flip side, unmonitored AI crawlers can overwhelm servers with excessive requests, causing crashes and unexpected hosting bills. User-agent strings are essential for controlling which AI […]

Google packed a lot into this week, with Search Console picking up AI-powered configuration, Maps loosening its real-name rule for reviews, and a new test nudging more people from AI Overviews into AI Mode. Here’s what that means for you. Google Search Console Tests AI-Powered Report Configuration Google introduced an experimental AI feature in Search […]

Breaking news: Cloudflare is experiencing another major service disruption, causing widespread 5xx errors and connectivity issues for websites and services globally. This follows closely after a significant outage earlier this month. Cloudflare System Status, Screenshot December 5, 2025 What We Know So Far Users attempting to access sites using Cloudflare as a reverse proxy or […]

The European Commission is asking industry players to weigh in on Google’s proposal to resolve sweeping antitrust charges tied to its advertising technology business — a case that has already triggered nearly €3 billion ($3.5B) in fines. What’s happening. The Commission is circulating a non-confidential version of Google’s proposal to roughly 200 industry stakeholders, including […]

YouTube is rolling out title A/B testing globally to all creators with access to advanced features, expanding the testing capability beyond the select group that had early access. The announcement came via the platform’s Creator Insider channel, clarifying how the feature works and addressing common questions from creators. Title A/B testing joins thumbnail testing in […]

The strategies that worked in 2025 will not carry your campaigns through the new year. Buyer behavior is evolving, budgets demand tighter discipline, and channels like calls, text, and voice agents are becoming essential conversion paths. As the marketing landscape shifts, the question is no longer whether you should adapt but how fast. The Strategic […]