YouTube introduced separate filtering for organic and paid traffic metrics in YouTube Analytics, allowing you to distinguish between unpaid and promoted content performance. Channels can now filter views, engaged views, likes, comments, shares, and watchtime by traffic source. The update addresses longstanding questions about how paid advertising affects organic channel growth. YouTube’s announcement included clarification […]
No one knows how the agentic AI race will end, but its impact is already clear. Online travel agencies (OTAs) such as Expedia, Booking.com, and Trip.com are entering a new era of disruption – one that rivals the rise of Google search. AI assistants are now planning, comparing, and completing bookings for users – reducing […]
In many organizations, a quiet but costly stalemate exists between two powerful forces: the chief marketing officer (CMO) and the chief technology officer (CTO). At the heart of this tension lies a fundamental misalignment. It is not of intent, but of incentives, timelines, and definitions of success. What should be a collaborative engine for digital […]
Let’s state a fact: Google Ads in 2025 runs on automation. From Smart Bidding and Responsive Search Ads to Performance Max and upcoming AI-driven campaign types, machine learning now determines how ads are served and how budgets are distributed. But automation is only as strong as the data that powers it and how well advertisers […]
Martech debt builds up through manual reporting, fragile integrations, and silos. These issues fragment customer data, break campaign attribution, and force teams to rely on shadow spreadsheets to fill gaps between platforms. Current maturity models focus on technology adoption (hello AI!) rather than business outcomes. This misses the structural shift required to escape this cycle. […]
Build Influence, Drive Revenue, and Grow Faster Your voice is your most underused business asset. Founders who post at least 10 times a year on LinkedIn: Generate 33% more leads. Close deals that are 3.7x larger. The data speaks for itself. In this live webinar, a rockstar team from LinkedIn will share new insights and […]
A simplified explanation of how Google ranks content is that it is based on understanding search queries and web pages, plus a number of external ranking signals. With AI Mode, that’s just the starting point for ranking websites. Even keywords are starting to go away, replaced by increasingly complex queries and even images. How do […]
Grappling with innovation and changing consumer attitudes is second nature to marketers, who have already lived through many technological shifts over the past two decades. But forecasting where things are going is especially hard when it comes to modern AI, which has such unusual, non-deterministic properties. You can’t just extrapolate from the state of AI […]
Over the past year, Google Ads has increasingly embraced automation, shifting the account manager’s role in both practice and strategy. The granular control and transparency we once took for granted are rapidly disappearing. As 2026 approaches, it’s time to face reality – five PPC tactics are falling out of favor in the new era of […]
Some advertisers are noticing oddly cropped product images in Google Shopping ads — and it turns out Google Merchant Center’s “Smart Cropping” feature is behind it. Why we care. Smart Cropping, enabled by default, uses automation to zoom in on what Google determines is the most relevant part of a product image. While the goal […]