Google changes how it parses double-escaped JSON-LD entities

Google has modified the way it extracts JSON-LD knowledge, bringing it extra according to JSON and different internet requirements. As Google Search Central introduced on LinkedIn, Google will solely do a single go of HTML unescaping. What builders ought to know If builders are utilizing JSON-LD for structured knowledge, it’s time to replace your code. […]

Google August 2026 spam update done rolling out

Google has confirmed the August 2026 spam update, which was launched on Tuesday, August 18th at round 12:30 pm ET, is now completed rolling out. The replace completed rolling out on August 21, 2026 at 4:50 am ET. Google’s announcement. Google posted concerning the replace on its incident dashboard and wrote: “Launched the August 2026 spam replace, which applies […]

What AI Bot Data From 100s Of Sites Reveals About AI Search

AI mentions and citations have change into the default AI search KPIs.  The issue: they fluctuate from one question run to the following, and nothing about them tells you whether or not that visibility persistently produces the anticipated web site guests. Advertising groups are reporting numbers they’ll’t connect with visitors, and allocating funds on high […]

Google Tests New Colour Variation for Featured Snippets

Google is testing to point out colors for textual content in featured snippets. We looked for website positioning, and the textual content appeared in a featured snippet with totally different colors. I assume that is new beforehand, Google was testing extra variations with featured snippets, like background colors displaying in a field and plenty of […]

Microsoft Advertising removes Max CPC from new standalone bidding campaigns

Microsoft Promoting will cease permitting advertisers to set Max CPC limits on new campaigns utilizing a number of standalone automated bidding methods beginning Oct. 1, because the platform pushes advertisers towards conversion-based targets and different automated bidding controls. Current campaigns with Max CPC limits received’t instantly lose them, whereas portfolio bid methods and a number […]

The Keyword Universe Was Always Smaller Than We Thought

Quotation instruments are essentially different from rank trackers, and that distinction is sort of all the time seen or said as a limitation. One respondent to my recent survey of digital advertising practitioners put the case plainly. You can not reverse-engineer what’s working when the reply modifications each time you ask, so what you might […]

Google adds new personalization features across Search, Discover, and News

Google announced new personalization features throughout Search, Uncover, and Google Information. The objective is to provide customers extra management over their most popular sources and subjects. 1. Most popular Sources button Google launched a brand new Most popular Sources button that publishers can embed immediately on their web sites. When a person clicks the button, […]

Microsoft Advertising removes Max CPC from new standalone bidding campaigns

Microsoft Promoting will cease permitting advertisers to set Max CPC limits on new campaigns utilizing a number of standalone automated bidding methods beginning Oct. 1, because the platform pushes advertisers towards conversion-based targets and different automated bidding controls. Current campaigns with Max CPC limits received’t instantly lose them, whereas portfolio bid methods and a number […]

The Keyword Universe Was Always Smaller Than We Thought

Quotation instruments are essentially different from rank trackers, and that distinction is nearly at all times seen or said as a limitation. One respondent to my recent survey of digital advertising practitioners put the case plainly. You can not reverse-engineer what’s working when the reply modifications each time you ask, so what you’re left with […]

Similarweb can now track ads inside ChatGPT and Google AI Mode

Similarweb says it can now track ads showing throughout ChatGPT and Google AI search experiences. Its new AI Advertisements product offers aggressive intelligence on sponsored placements, overlaying competitor manufacturers, advert creatives, messaging, touchdown pages, and share of voice throughout ChatGPT, Google AI Mode, and Google AI Overviews. How does it accumulate the information? In keeping […]