What A Claude Watermark Can & Can’t Tell You About Authorship

Anthropic shared its plans this week to mark textual content generated by Claude fashions in accordance with Article 50 of the EU AI Act. The response arrived instantly. Writers who use Claude to edit their very own work have objected to that work carrying a mark. On the identical time, builders raised a unique set […]

Google sponsored ads now show star ratings

Google is testing a brand new addition to sponsored outcomes on cellular, displaying a web site’s general score out of 5. We noticed this yesterday. When looking for “finest telephones,” Samsung’s sponsored end result appeared with a score proven alongside it. It seems like a stable addition. Right here is the screenshot of this, displaying […]

The 4-step roadmap to AI agents for Google Ads

Each week, there’s one other announcement about AI agents. Google is constructing them, software program distributors are promoting them, and LinkedIn would have you ever consider each advertising group will quickly have an autonomous worker managing campaigns across the clock. It’s straightforward to conclude that the following aggressive benefit is constructing an AI agent as […]

Some AI Agents Reach Pages Sites Told Them To Skip

ChatGPT’s page-fetching bot is disallowed by extra websites than every other AI bot of its sort. It additionally reached disallowed pages on extra websites than every other bot. OpenAI says robots.txt guidelines could not apply to it as a result of an individual requested for the web page. TollBit’s newest State of the Bots report […]

Google tests showing hyperlinks below cards in AI Mode

Since AI Mode launched in Google’s search outcomes, Google has continued rolling out adjustments to the way it appears and features. We’ve noticed one other change: Google is now displaying hyperlinks on the backside of the web page, after the playing cards, inside AI Mode. Often, these hyperlinks seem earlier than the playing cards, so […]

Demand Gen shows why PPC can no longer hide behind intent

Demand Gen is pushing PPC past its conventional position of capturing present demand. To succeed, you more and more want to know how curiosity is created earlier than somebody searches. Google describes Demand Gen as a marketing campaign kind designed to drive engagement and motion throughout YouTube (together with Shorts and Uncover), Gmail, Maps, and […]

Cloudflare: Machine Traffic Could Hit 1,000x Human Traffic In 5 Years

The only largest AI crawler on my web site over the previous day was not an AI crawler. It arrived roughly 1,500 occasions under Common Crawl’s name; it despatched again nothing, and what it needed was my SSH keys. I went wanting due to a quantity. Cloudflare’s CFO Instructed Analysts Machine Site visitors Might Attain […]

Microsoft Bing tests large images for ads, and it could dramatically boost CTR

Bing is testing giant photos for advertisements showing on the prime of its search outcomes web page. I noticed this yesterday. Final 12 months, Bing examined one thing comparable inside Copilot advertisements, however this check seems to be totally different it reveals bigger photos particularly for sponsored advertisements sitting on the very prime of the […]

LLM traffic converts differently — here’s what to do about it

Paid search has lengthy been the workhorse of efficiency advertising and marketing as a result of you may join a click on to a conversion. However AI-driven search is creating a unique type of referral site visitors — one which arrives after an AI system has already helped form the consumer’s resolution. Our knowledge exhibits […]

ChatGPT Already Knows Who It’ll Recommend Before It Searches

I requested ChatGPT for the perfect AI note-taking app. Seven phrases, no model names. Earlier than it fetched something, it wrote itself this search. finest AI word taking apps 2026 official pricing options Granola Notion AI Otter Fireflies Fathom Mem Limitless Learn the tail of that string. Granola. Notion AI. Otter. Fireflies. Fathom. Mem. Limitless. […]