Google expands Commerce Media suite for brands and retailers

Google expands Commerce Media suite for brands and retailers

Google is bringing its full Commerce Media capabilities to market, giving brands and retailers more AI-powered tools to collaborate, optimize campaigns, and drive measurable results. What’s new: Performance Max. Retail media networks like Roundel can now measure online, app, and in-store sales in Performance Max via Search Ads 360. Campaign expansion. Google Ads now supports […]

Marketing is broken. Privacy can fix it. by Usercentrics

Marketing is broken. Privacy can fix it. by Usercentrics

Marketing has experienced a significant evolution roughly every two decades. We went from the 4 Ps of marketing, introduced in 1960, into the digital boom of the 2000s when marketers became obsessed with data, which was treated as “free.” Personalization was king. Performance over anything. However, data misuse brings distrust and legislation. As privacy-driven expectations […]

How To Use Paid Search & Social Ads For Promoting Events

How To Use Paid Search & Social Ads For Promoting Events

Paid media offers one of the fastest ways to promote a business event and get the right people to take action. Event campaigns are not just regular ads with a date added. They need a dedicated strategy, setup, budget, and audience targeting to succeed. From webinars and product launches to open houses and local promotions, […]

LinkedIn Video Strategy: Becoming a Respected Industry Leader

LinkedIn Video Strategy: Becoming a Respected Industry Leader

Struggling to get noticed on LinkedIn despite sharing valuable content? Wondering how to use video to establish authority and become the go-to expert in your field? In this article, you’ll discover how to craft a powerful LinkedIn video strategy that builds credibility, fosters genuine connections, and positions you as a respected leader in your industry […]

SEO KPIs to track and measure success in the age of AI

SEO KPIs to track and measure success in the age of AI

If something can be measured, it can be improved. By carefully measuring your SEO with metrics that matter to your business, you can understand where you are currently and what value SEO brings to your marketing.  SEO KPIs connect your marketing objectives to your SEO reporting and should feature prominently in your SEO plan. In […]

Google Ads Maximize Clicks: Your guide to getting more traffic

Google Ads Maximize Clicks: Your guide to getting more traffic

There are 3 types of bid strategies in Google Ads: manual bidding, automated bidding and Smart Bidding. PPC practitioners generally fall into one of two camps: those who stick with the control of manual bidding, and those who lean into automation with Smart Bidding. But what about the middle? Is there a time and place […]

What Are Good Google Ads Benchmarks In 2025? [STUDY]

What Are Good Google Ads Benchmarks In 2025? [STUDY]

Keeping up-to-date on industry Google Ads benchmarks is crucial to help answer questions you might get from clients or exec such as: “Is this a good CTR?” “Why is our CPA so high?” “What’s a good conversion rate, anyway?” Questions like these come up all the time, especially when budgets are tight and performance dips […]

Amazon and Roku join forces to reshape connected TV advertising

Amazon and Roku join forces to reshape connected TV advertising

Amazon Ads and Roku are launching a partnership that will give brands access to over 80% of U.S. connected-TV households — a move poised to shake up the streaming ad market just in time for the 2025 holiday season. Driving the news. The two companies announced the partnership revealing that Amazon’s DSP will be used […]

Trump grants TikTok another 90-day lifeline as sale talks stall

Trump grants TikTok another 90-day lifeline as sale talks stall

President Trump is giving TikTok more time to resolve its future in the U.S., issuing a third 90-day extension on the enforcement of a law that could ban the platform unless it’s sold by its Chinese parent company, ByteDance. Driving the news. White House press secretary Karoline Leavitt confirmed Tuesday that Trump will sign a […]