Each six months, I take a pointy take a look at the most recent developments in AI and Search. Primarily based on how shortly issues are growing, I’d virtually want to extend that cadence to month-to-month. (And possibly I’ll.) However first, right here’s what occurred in H1 2026. H1 2026 moved cash, site visitors, jobs, […]

If you happen to method European search technique as a single, unified market, you’ll miss how fragmented and the way regulated discovery really is throughout the area. This text is the European companion to my recent look at APAC search strategy. Google continues to be dominant virtually in all places, however the mechanics behind that […]

Google has now rolled out the Platform properties characteristic globally to all Google Search Console accounts. This characteristic enables you to observe the efficiency of your social media and video content platforms in Google Search. Google Search Console platform properties is a method to see how nicely your social and video content material is performing inside […]

Throughout roughly 16 million model appearances, new information from Writesonic discovered that round 40% of AI citations didn’t identify the supply model within the generated reply. On Perplexity, the speed reached 52%. (Disclosure: The article co-author, Samanyou Garg, is the founder and CEO of Writesonic.) Getting cited by an AI engine is usually touted as […]

Your bid technique is a vital lever for PPC success, and the appropriate bid sort tells Google’s AI precisely spend your funds to hit your particular enterprise objectives. Bidding know-how has advanced quick, and adapting to every shift generally is a aggressive benefit in 2026. Google Advertisements bidding has moved from handbook, keyword-by-keyword management to […]

I promised this one on the finish of the ChatGPT teardown. I’ve since had to return to ChatGPT once more in a follow-up as a result of it moved underneath me whereas the publish was nonetheless contemporary. Perplexity was subsequent, so right here it’s. The query hasn’t modified, solely the brand. “How do I present up […]

Google has introduced an replace to the Open Information Format (OKF), model 0.2. The brand new model provides 5 belief associated options {that a} “client” of the OKF can use to confirm 5 elements concerning the OKF bundles. The 5 belief indicators and their associated OKF fields and idea sort are: Provenance (subject: sources) Belief […]

Google’s John Mueller says the corporate hasn’t stated which supply takes precedence when there’s conflicting details about whether or not a product is in inventory. In case your on-page content material, markup, and product feed disagree about whether or not an merchandise is in inventory, Mueller says you need to repair it fairly than analyze […]

Views on long-form YouTube movies rose sharply over the previous 12 months whereas the adverts working in opposition to them fell by half, in accordance with a new report from social media tool Metricool. The report offers an outline of 799,718 movies from 71,177 accounts all over the world, evaluating knowledge from February 2025 with […]

Google’s Gary Illyes mentioned on LinkedIn that he’d should verify whether or not a website can safely prolong an unavailable_after date. His first learn, which he known as a intestine feeling, was that pushing the date ahead is ok, however he left open whether or not the tag may be trusted for pages that expire […]