This past year was a big one for SEO, with major changes in how Google ranks content. According to SISTRIX’s latest IndexWatch report, the year’s biggest winners were platforms focused on user-generated content (UGC), AI-powered tools, and large ecommerce brands. Reddit emerged as the leader among standout performers, but its dominance raises questions about Google’s […]

Vidhya Srinivasan, a key figure in Google’s ad business for years, has been appointed as vice president of Ads and Commerce at Alphabet. Srinivasan’s new role encompasses oversight of Google’s shopping and payments products and services. Srinivasan will continue reporting to Nick Fox, senior vice president of knowledge and information. Srinivasan’s appointment signals Google’s continued […]

U.S. courts have ruled that Google operates as a monopoly, a conclusion that likely surprises few, given that it: Dominates web search. Controls over half of the mobile market. Wields significant influence over online tools like maps, email, and media.  The Department of Justice proposed breaking up Google as a potential solution.  To add to […]

Balancing brand and performance marketing has nothing to do with giving each side its amount of time in the limelight. There’s no magic harmony you’re going to create that delivers some sort of marketing tactic equilibrium and equality. This is the most controversial article I have ever written. A lot of people reading this will […]

Google Analytics 4 now allows copying custom detail reports and explorations across properties, streamlining configuration management and freeing up more time for data analysis. Why we care. This new feature ensures consistency in report configurations across properties, reduces repetitive setup tasks, and allows analysts to focus more on deriving actionable insights from their data. How […]

Hubspot’s SEO strategy is the talk of the SEO and marketing world today. Why? Just look at this image: Organic traffic appears to have declined sharply, dropping from 13.5 million in November to 8.6 million in December, according to Semrush (disclosure: Search Engine Land is a Semrush company). HubSpot’s blog seems to have taken most […]

Google has pushed a routine update to its search quality raters guidelines PDF (accessible over here). This is a routine update to its guidelines document, where the updates primarily focused on spam. What changed. Google posted the following details in its change log in the document: Updated Page Quality Lowest and Low sections to better […]

Brave Search today announced Rerank, which lets you “raise” (boost) or “discard” (remove) websites from its search results, is available to all users. How it works. When you search on Brave, a Rerank panel will appear. Users can give a thumbs up or thumbs down on any website in search results. A thumbs up will […]

Google Ads updates Performance Max with advanced controls, improved reporting, and smarter targeting to optimize campaign performance. Advertisers get more control over AI with new targeting and exclusion tools. Improved reporting provides clearer insights into search and asset performance. Updates focus on transparency, actionable data, and high-value customer targeting. #Google #Ads #Introduces #Advanced #Targeting #Performance […]

Google is rolling out several key updates to its Performance Max campaigns, aimed at giving advertisers more control over AI, deeper reporting insights, and enhanced transparency. These changes are designed to optimize results while offering advertisers a clearer view of what drives their performance. Performance Max has become a go-to tool for advertisers leveraging Google’s […]