Google launches Structured Data Files v10.1 for Display & Video 360

Google launches Structured Data Files v10.1 for Display & Video 360

Google launched Structured Information Information (SDF) v10.1 for Show & Video 360, including assist for AI transparency labels, digital out-of-home (DOOH) campaigns and new reporting fields whereas deprecating variations sooner than v10. The replace provides advertisers and builders extra management over marketing campaign administration by bulk uploads and downloads. What’s new. SDF v10.1 is now […]

AI models favor familiar brands in search: Study

AI models favor familiar brands in search: Study

AI fashions looked for manufacturers they already knew 3.2 instances extra typically than unfamiliar manufacturers, in keeping with a brand new examine. Fashions looked for acquainted manufacturers 55.7% of the time, in contrast with 17.4% for manufacturers exterior their prime 10, geoSurge discovered. Reminiscence strongly determined which firms had been thought of. Researchers measured mannequin […]

AI Search Isn’t Replacing Google, It’s Layering On Top – Similarweb Data

AI Search Isn’t Replacing Google, It’s Layering On Top – Similarweb Data

Rand Fishkin, the co-founder and CEO of SparkToro, posted on LinkedIn on July 24, 2026, to say that Similarweb’s latest report would “in all probability infuriate” two teams directly. The AI zealots who’re sure each advertising and marketing greenback ought to already be chasing chatbot visibility. And the AI skeptics who’ve suspected the hype was […]

How to turn news articles into assets for AI search

How to turn news articles into assets for AI search

AI is prompting the deconstruction of the normal information article. Publishers involved about declining search visibility should adapt their content material distribution workflows to floor in Google’s AI-powered SERP options and LLMs. AI-powered algorithms are reshaping how information content material will get surfaced, with audiences favoring video in a social-search hybrid expertise. The article isn’t […]

Multi-location SEO: How to structure geographic pages at scale

Multi-location SEO: How to structure geographic pages at scale

When regional manufacturers broaden, their web sites are likely to broaden proper together with them. Over time, that may go away them with a whole lot of location-related pages, many concentrating on the identical intent or serving no clear goal. Extra geographic pages don’t essentially create stronger native visibility. They’ll result in inner competitors, fragmented […]

Google’s ‘Generative AI’ Search Console Data Is A Trap For Marketers

Google’s ‘Generative AI’ Search Console Data Is A Trap For Marketers

Google introduced new reporting features inside Search Console firstly of June. The replace supplied publishers with impression counts earned throughout AI Overview reply bins and AI Mode panels. At first, this was largely celebrated as a significant win for natural search measurement, and search groups assumed these new knowledge factors supply clear visibility into person […]

How to build a keyword clustering tool with Python

How to build a keyword clustering tool with Python

Key phrase grouping is a kind of SEO duties that sounds easy till you’re gazing a spreadsheet with 12,000 rows and a “group by intent” column you’re filling in by hand. Handbook clustering doesn’t scale, and rule-based grouping misses the semantic overlap between phrases that don’t share a single phrase however clearly belong collectively. I’ve […]

Head Of Anthropic’s Claude Code Says Prompt Engineering Not That Important

Head Of Anthropic’s Claude Code Says Prompt Engineering Not That Important

Y Combinator’s Diana Hu lately interviewed Boris Cherny, the creator and head of Claude Code at Anthropic. Cherny stated that Claude Code is extra succesful than is usually understood, saying that immediate engineering is basically not vital. On condition that Claude doesn’t require “overthinking,” he steered Claude Code customers could be higher off unfollowing AI […]

Entity Mapping Works On Google. Does Any Of It Reach ChatGPT?

Entity Mapping Works On Google. Does Any Of It Reach ChatGPT?

If entity mapping feels acquainted, that’s since you already ran this play. It’s the information graph dialog you had been having in 2021, carrying a 2026 outfit. The vocabulary migrated nearly intact: entities, not strings; disambiguation; sameAs; relationships between nodes; feed the construction; and the machine understands you. Pull a shopper deck from 4 years […]

What 15.7 million AI Mode citations reveal about getting quoted by Google

What 15.7 million AI Mode citations reveal about getting quoted by Google

Click on a quotation inside Google’s AI Mode and watch what occurs. You don’t land on the high of the web page. The URL carries a text-fragment directive (it ends in #:~:textual content=…), and your browser scroll-jumps to a passage highlighted in purple. Google didn’t cite the web page. It cited roughly 117 phrases of […]