B2B marketers are taking a page from the B2C playbook and seeing real results. According to LinkedIn’s B2B Marketing Benchmark Report, strategies once considered too informal for business audiences, like short-form video and influencer collabs, are now central to building trust and driving growth. The study, based on responses from 1,500 senior marketers across six […]
There’s a lot of confusion around what E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) actually is – and what it isn’t. While often cited in SEO conversations, E-E-A-T is not a measurable score or a direct ranking factor. Instead, it is best understood as a framework for building user trust through content quality, credibility, and relevance. […]
Google’s AI Overviews are rapidly changing how users find information—and how SEOs need to think about visibility. According to new research from Semrush, these AI-generated summaries now appear in over 13% of desktop search queries in the U.S., up from just 6% in January 2025. Drawing on 10M+ keywords and 200K+ clickstream queries, the report […]
A fresh version of Google’s AI Max search ad format has been seen in the wild – and it’s not your average search ad. The ad was shared by Nikki Kuhlman, VP of search at Jumpfly, on LinkedIn. “Ridiculously long headlines pulling from blog articles,” she wrote. “And… blog articles are converting at a significantly […]
Google’s AI search splits into two distinct modes – AI Mode and AI Overviews – and brands can’t treat them the same. That’s the key takeaway from a new analysis of thousands of prompts, shared exclusively with Search Engine Land by enterprise SEO platform BrightEdge. By the numbers: AI Mode: Brands show up in 90% […]
A few weeks ago, I fell down a rabbit hole of cottagecore TikTok and Japanese jazz-funk from the ’70s. I didn’t search for it. I didn’t ask for it. But, somehow, my For You Page and Spotify knew. They knew before I did. That’s the power of what I call B2Me, from broad strokes to […]
Over the years, I have been asked to audit numerous enterprise search programs, transforming them into world-class solutions. Time and again, I found that the SEO teams were smart, capable, and executing the playbook, but the results weren’t materializing. Rankings were volatile. Organic traffic plateaued. The executive team grew frustrated. Eventually, someone asked the inevitable: […]
Marketers face constant pressure to deliver measurable ROI, prove their value, and convert every possible lead. Even the strongest ad campaigns can cause leaks in the funnel when calls go unanswered or leads aren’t qualified quickly – leading to wasted budgets and missed opportunities that impact the growth of both agencies and the small businesses […]
New research from enterprise search marketing platform BrightEdge discovered differences in how Google and ChatGPT surface content. These differences matter to digital marketers and content creators because they show how content is recommended by each system. Recognizing the split enables brands to adapt their content strategies to stay relevant across both platforms. BrightEdge’s findings were […]
This post was sponsored by Peec.ai. The opinions expressed in this article are the sponsor’s own. The first step of any good GEO campaign is creating something that LLM-driven answer machines actually want to link out to or reference. In This SEO Guide 1. GEO Strategy Components 2. Concrete Steps To Succeed With GEO 3. […]