Google is rolling out AI Mode in the United Kingdom, the company announced last night. Google wrote it is “Starting to roll out in the UK today.” Google added that those in the UK should “see it appear as a tab on your Search results page, and in the Google app for Android and iOS.” […]
When users type your company’s name into Google, they’re ready to convert. But what happens when someone hijacks this attention? Trademark abuse in paid search is a hidden leak in your marketing funnel that costs real money. From inflated CPCs to stolen conversions, brands are losing thousands of dollars monthly to unauthorized brand bidding by […]
Mistakes in PPC accounts are more common than most would like to admit. Some are tactical, others strategic – nearly all hurt performance. There’s no universal blueprint for success, but over time, patterns emerge. After a decade working agency-side across ecommerce, B2B, and niche retailers, I’ve seen those patterns up close: What works. What doesn’t. […]
For over a decade, Google’s search results and Knowledge Graph treated “our” Danny Goodwin – the editorial director of Search Engine Land and SMX – as the same person as the Hall of Fame baseball player who shares his name. This is a worst-case scenario for entity optimization and knowledge panel management: a self-reinforcing algorithmic […]
Google is now enforcing its EU User Consent Policy more aggressively, and advertisers are seeing the fallout. Why we care. As of July 21, if your website isn’t using Consent Mode v2, Google effectively turned off key advertising features across EU traffic. The big picture. Advertisers without Consent Mode v2 now face: No conversion tracking. […]
Google Search Live now supports video input after launching the audio only version last month. Plus, Google added a number of new features to AI Mode including image and PDF upload, Canvas in AI Mode, and Lens in Chrome. A number of these features are focused on students, “just in time for the back-to-school season,” […]
Microsoft launches Copilot Mode in Edge, introducing multi-tab AI analysis, voice navigation, and more features in development. Copilot Mode brings AI tools to Microsoft’s Edge browser Available tools include multi-tab content analysis, voice navigation, and a unified search/chat interface. Features in development include task execution, topic-based organization, and a persistent AI assistant. #Microsoft […]
OpenAI has launched a new feature in ChatGPT called Study Mode, offering a step-by-step learning experience designed to guide users through complex topics. While aimed at students, Study Mode reflects a broader trend in how people use AI tools for information and adapt their search habits. As more people start using conversational AI tools to […]
A new beta spotted in Google Ads, dubbed “Ad Group setting for AI Max,” is giving advertisers a preview of Google’s next major move – broadening search targeting at ad group level with less reliance on manual keywords and more on AI-driven intent signals. How it works. When enabled, Search Term Matching transforms keyword targeting […]
Google’s Gary Illyes discussed the concept of “centerpiece content,” how they go about identifying it, and why soft 404s are the most critical error that gets in the way of indexing content. The context of the discussion was the recent Google Search Central Deep Dive event in Asia, as summarized by Kenichi Suzuki. Main Body […]