Google DeepMind researchers have developed BlockRank, a new method for ranking and retrieving information more efficiently in large language models (LLMs). BlockRank is detailed in a new research paper, Scalable In-Context Ranking with Generative Models. BlockRank is designed to solve a challenge called In-context Ranking (ICR), or the process of having a model read a […]

Marketing, technology, and business leaders today are asking an important question: how do you optimize for large language models (LLMs) like ChatGPT, Gemini, and Claude?  LLM optimization is taking shape as a new discipline focused on how brands surface in AI-generated results and what can be measured today.  For decision makers, the challenge is separating […]

Microsoft and OpenAI signed a deal extending Microsoft’s rights to OpenAI models through 2032, confirming a 27% stake worth $135B The OpenAI and Microsoft relationship is now locked in long term. Microsoft keeps priority access to OpenAI’s newest models for its search and marketing products, OpenAI gets more flexibility to work with other […]

Google has expanded the What’s happening feature within Google Business Profiles to restaurants and bars in the United Kingdom, Canada, Australia, and New Zealand. It is now available for multi-location restaurants, not just single-location restaurants. The What’s happening feature launched back in May as a way for some businesses to highlight events, deals, and specials […]

What does it say about the economics of content when the most visible site on the web loses significant traffic? A status report by Wikipedia shows a significant decline in human page views over the last few months as a result of generative AI, “especially with search engines providing answers directly to searchers” [1]. Image Credit: […]

This week’s Ask An SEO asks a classic content conundrum: “Are content refreshes still an effective tactic, or is it better to create new pages altogether?” Yes, content refreshes are still an effective tactic in cases such as: Product releases where you only continue to sell the new product (new colors or sizes and other […]

AI tools can help teams move faster than ever – but speed alone isn’t a strategy. As more marketers rely on LLMs to help create and optimize content, credibility becomes the true differentiator.  And as AI systems decide which information to trust, quality signals like accuracy, expertise, and authority matter more than ever. It’s not […]

Let’s reminisce for a moment. Do you remember how, back in 2020, we all obsessed over “link juice” and PageRank flow as far as internal links are concerned? In 2025, what matters more is how your internal links define the entities and relationships on your site. Internal linking is no longer just about distributing authority. It’s about: […]

Google’s John Mueller answered a question about canonicals, expressing his opinion that “hope” shouldn’t be a part of your SEO strategy with regard to canonicals. The implication is that hoping Google will figure it out on its own misses the point of what SEO is about. Canonicals And Case Sensitivity Rel=canonical is an HTML tag […]

OpenAI is telling companies that “relationship building” with AI has limits. Emotional dependence on ChatGPT is considered a safety risk, with new guardrails in place. OpenAI says it has added “emotional reliance on AI” as a safety risk. The new system is trained to discourage exclusive attachment to ChatGPT. Clinicians helped define what “unhealthy […]