TikTok is making a major push into search advertising, even as its ecommerce rollout hits headwinds. TikTok’s senior product strategy lead Nathan Barbagallo shared a LinkedIn post last week announcing a new sales leadership role in New York focused squarely on search ads – a clear signal that search is becoming a strategic pillar of […]
You’ve heard the predictions: AI will replace SEO, generative search will eliminate organic traffic, and marketers should start updating their resumes. With 73% of marketing teams using generative AI, it’s easy to assume we’re witnessing SEO’s funeral. Here’s what’s actually happening: AI isn’t replacing SEO. It’s expanding SEO into new territories with bigger opportunities. While […]
In a recent Search Off the Record podcast, Google’s Search Relations team cautioned developers against using CSS for all website images. While CSS background images can enhance visual design, they’re invisible to Google Image Search. This could lead to missed opportunities in image indexing and search visibility. Here’s what Google’s Search Advocates advise. The CSS […]
Advertisers are starting to see click and conversion data tied directly to each Responsive Search Ad (RSA) headline asset in Google Ads – a major shift from the vague “Good” or “Best” labels previously used. Why we care. This update unlocks true ad copy testing again. Instead of guessing which RSA headlines are working, advertisers […]
Generative AI-driven search isn’t a trend; it’s the new baseline. Tools like Gemini and ChatGPT have already replaced traditional queries for millions of users. Your audience doesn’t just search anymore: They ask. They expect answers. And those answers are being assembled, ranked, and cited by AI systems that don’t care about title tags or keyword […]
Google clarifies that soft 404 pages consume crawl budget, even when they return a 200 OK status. Here’s how this affects your site. Soft 404s consume crawl budget and won’t be indexed. Google Search Console can help you identify soft 404s. Fixing soft 404s can improve crawl efficiency. #Soft #404s #Crawl #Budget #Status
We are experiencing an unparalleled seismic shift in digital discovery since Google was introduced to the public. The rise of generative AI and large language models (LLMs) is fundamentally changing: How users search. How content is surfaced. How businesses gain visibility. This shift from discrete queries to continuous, AI-driven experiences is transforming the rules of […]
What made a Performance Max critic finally embrace it in both Google and Bing? Clear, measurable results proved automation can drive real value at scale. The post Performance Max: I Was A Skeptic & Now I’m Devout (Even In Bing) appeared first on Search Engine Journal. #Performance #Max #Skeptic #amp #Devout #Bing #sejournal #jonkagan
At the recent Search Central Live Deep Dive 2025, Kenichi Suzuki asked Google’s Gary Illyes how Google measures high quality and user satisfaction of traffic from AI Overviews. Illyes’ response, published by Suzuki on LinkedIn, covered multiple points. Kenichi asked for specific data, and Gary’s answer offered an overview of how Google gathers external data […]
I’ve spent years working with Google’s SEO tools, and while there are countless paid options out there, Google’s free toolkit remains the foundation of my optimization workflow. These tools show you exactly what Google considers important, and that offers invaluable insights you can’t get anywhere else. Let me walk you through the five Google tools […]