A company founder shared their experience with programmatic SEO, which they credited for initial success until it was deindexed by Google, calling it a big mistake they won’t repeat. The post, shared on LinkedIn, received scores of supportive comments. The website didn’t receive a manual action, Google deindexed the web pages due to poor content […]
A new SEO plugin called SureRank, by Brainstorm Force, makers of the popular Astra theme, is rapidly growing in popularity. In beta for a few months, it was announced in July and has amassed over twenty thousand installations. That’s a pretty good start for an SEO plugin that has only been out of beta for […]
Amazon has abruptly exited Google Shopping ad auctions, a move with significant implications for Alphabet’s ad revenue and retail advertisers worldwide. Mike Ryan, Head of Ecommerce Insights at SMEC, calls the shift “colossal” and compares it to the dramatic pullback Amazon made during the pandemic lockdowns. Whats happening. Ryan said about the news: “Amazon has […]
Just as AI is changing how people search, it’s also reshaping how businesses optimize for local discovery. From content creation and review management to citation accuracy and hyperlocal personalization, AI tools now play a critical role behind the scenes of local SEO. These advancements aren’t replacing the fundamentals – they’re amplifying them. This article covers […]
In a recent episode of Google’s Search Off the Record podcast, Martin Splitt and John Mueller clarified how CSS affects SEO. While some aspects of CSS have no bearing on SEO, others can directly influence how search engines interpret and rank content. Here’s what matters and what doesn’t. Class Names Don’t Matter For Rankings One […]
This is the opening chapter of “The Last Click: How AI Agents Are Rewiring the Internet’s Attention Economy,” a series about how AI is changing the web. The email arrived at 3:47 a.m., marked urgent. Sarah Chen, head of content at a mid-sized publisher, was watching 20 years of assumptions collapse in real time. Her […]
As SEO evolves with AI optimization, generative engine optimization, and answer engine optimization, brands and marketers must rethink their SEO strategies to stay competitive. Instead of focusing solely on traditional SEO strategies and tactics, you need to be visible in AI-powered search and answer engines. Showing the value of SEO in this new world means […]
Too often in our content and messaging, we default to listing features in a succession of brief, disconnected claims rather than showing readers how those features will make a genuine difference in their lives. As a result, they are left to fill in the gaps themselves, often choosing to skim and move on rather than […]
AI is now your silent brand manager. Marketing leaders face a new imperative: engineer a brand identity that machines can read, context they can understand, and presence they can discover across every customer journey. Your brand must maintain consistency across human and artificial intelligence ecosystems. This playbook distills the chaos into clear, actionable steps. Each […]
Google Search Central Asia Pacific 2025 focused on three pillars over the three days. The theme for day one was crawling, and day two of the event focused on indexing, with a big announcement about the new Google Trends API entering alpha. Day three picked up from there, diving into how Google actually returns search […]