Google is rolling out a new search labs experiment feature named Web Guide. Web Guide uses AI to organize the results page, grouping web links into helpful categories with added context and insights, and making it easier to discover new content. What is Web Guide. Google explained that Web Guide groups web links in helpful […]
The second day of the Google Search Central Live APAC 2025 kicked off with a brief tie‑in to the previous day’s deep dive into crawling, before moving squarely into indexing. Cherry Prommawin opened by walking us through how Google parses HTML and highlights the key stages in indexing: HTML parsing. Rendering and JavaScript execution. Deduplication. Feature […]
Google unveiled three new shopping features today that use AI to enhance the way people discover and buy products. The updates include a virtual try-on tool for clothing, more flexible price tracking alerts, and an upcoming visual style inspiration feature powered by AI. Virtual Try-On Now Available Nationwide Following a limited launch in Search Labs, […]
Google’s Gary Illyes recently said that when it comes to ranking in AI Overviews, all you need to do is normal SEO. He also said that Google won’t be crawling and using the new LLMS.txt files that have become a popular topic in the SEO space. He said this at Google’s own Search Central Deep […]
If you spend time in SEO circles lately, you’ve probably heard query fan-out used in the same breath as semantic SEO, AI content, and vector-based retrieval. It sounds new, but it’s really an evolution of an old idea: a structured way to expand a root topic into the many angles your audience (and an AI) might explore. […]
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Google has just unveiled an alpha version of its Trends API at Google Search Central Live, Deep Dive APAC 2025. This new offering brings explore-page data directly into applications. The API will provide consistently scaled search interest figures. These figures align more predictably than the current website numbers. Announced by Daniel Waisberg and Hadas Jacobi, […]
Google’s Gary Illyes confirmed that AI Search does not require specialized optimization, saying that “AI SEO” is not necessary and that standard SEO is all that is needed for both AI Overviews and AI Mode. AI Search Is Everywhere Standard search, in the way it used to be with link algorithms playing a strong role, […]
When Performance Max launched in 2021, many advertisers weren’t sure what to expect. It promised access to all of Google’s inventory in a single paid search campaign, but gave us very few levers to actually influence performance. For brands used to having more control, that was frustrating. Since then, a lot has changed. Google has […]
Up to 59% of CMOs report having insufficient budget to execute their strategy in 2025, according to Gartner. As uncertainty persists due to tariffs, inflation, agency cuts, and other factors, marketing and business leaders must make tough decisions about what to trim. One of those decisions is whether they should continue to prioritize SEO. But […]