Attribution shows who gets credit. Incrementality shows what your marketing truly caused. In an era of automation and privacy restrictions, understanding the real lift behind your campaigns is the only way to prove what’s working. This article breaks down what incrementality measures, why it matters, and how to test it across today’s major ad platforms. […]
Recently, there’s been discussion – and some frustration – on social media about what’s being said (and who’s saying it) about SEO, GEO, and whatever comes next. Some of that criticism has been directed at Search Engine Land, and that’s fair game. We’ve always encouraged open debate and multiple viewpoints about where search marketing is […]
Are you struggling with the twenty-one touches necessary to convert a prospect into a customer? Wondering how to nurture your database of cold leads without overwhelming your sales team? In this article, you’ll discover how to build an AI agent that automatically texts or emails old prospects and turns them into qualified prospects ready for […]
Google quietly rolled out a new Sources column in its AI Max Search Term Reports – giving advertisers their first real look at where AI Max traffic is coming from and how Google’s automation is matching queries. What’s new. The new Sources data reveals how AI Max is driving traffic through: Landing pages and URL […]
Are you struggling to scale your business beyond random acts of marketing? Wondering how to create a more systematic approach that drives consistent, profitable results? In this article, you’ll discover how to productize your services to generate more profitable leads and sales while building a sustainable revenue engine. Why Scaling Your Service Begins With Strategic […]
Advertisers are spotting a fresh Google Maps ad format featuring scrollable light blue sitelinks beneath promoted pins. The new layout gives brands more clickable real estate directly inside Maps. Update confirmed. Google Ads Liaison Ginny Marvin confirmed the rollout, saying the feature is now fully launched. The update allows sitelinks — already common in Search […]
Turn Data Into an Actionable AI Search Strategy AI search is transforming consumer behavior faster than any shift in the past 20 years. Many teams are chasing visibility, but few understand what the data actually means for their business or how to act on it. Join Mark Traphagen, VP of Product Marketing and Training at […]
Are you struggling to introduce AI into your business while keeping your team engaged and productive? Wondering how to navigate the complexities of technological change without creating chaos in your organization? In this article, you’ll discover how to strategically implement AI across your business operations while maintaining team morale and building a stronger, more capable […]
Google’s VP of Product, Robby Stein, recently answered the question of what people should think about in terms of AEO/GEO. He provided a multi-part answer that began with how Google’s AI creates answers and ended with guidance on what creators should consider. Foundations Of Google AI Search The question asked was about AEO/GEO, which was […]
Everyone’s talking about “AI search” (AI SEO, GEO, AEO, or whatever you call it) – and everyone’s convinced they’re right. Some say SEO is dead. Others say nothing’s really changed (“it’s just SEO”). The truth? Search is evolving fast, but SEO fundamentals still matter. What’s shifting is where people discover information – and how machines decide […]