TL;DR When it comes to LLM visibility, not all brands are created equal. For some, it matters far more than others. LLMs give different answers to the same question. Trackers combat this by simulating prompts repeatedly to get an average visibility/citation score. While simulating the same prompts isn’t perfect, secondary benefits like sentiment analysis are not SEO-specific issues. […]
Are you struggling to drive traffic from social media to your website? Wondering why your carefully crafted content isn’t generating the clicks it once did? In this article, you’ll discover how to leverage zero-click marketing strategies to build influence and reach your audience when traditional click-based tactics are becoming increasingly ineffective. What Is Zero-Click-Everything and […]
When conversational AIs like ChatGPT, Perplexity, or Google AI Mode generate snippets or answer summaries, they’re not writing from scratch, they’re picking, compressing, and reassembling what webpages offer. If your content isn’t SEO-friendly and indexable, it won’t make it into generative search at all. Search, as we know it, is now a function of artificial […]
Google is rolling out a new video creation tool for its Demand Gen campaigns that automatically turns advertisers’ existing image and text assets into videos across all aspect ratios. Driving the news. According to a notice sent to advertisers, the feature will apply to all image-only ad groups created before August 27th, with auto-generated videos […]
Last week, I shared the largest usability study of AI Mode, and it revealed how users interact with the new search surface: They focus on the AI Mode text first 88% of the time, ignore link icons, and rarely click out. This week, for Part 2, I’m covering what’s measurable, what’s guesswork, and what’s possibly […]
Are you struggling to understand how AI search works? Wondering how to position your business to get recommended by AI models like ChatGPT, Claude, and Perplexity? In this article, you’ll discover how to leverage AI search optimization to increase your brand visibility and attract highly qualified leads through AI recommendations. Why Marketers Need to Optimize […]
Buffer’s analysis of 11.4 million TikTok posts from over 150,000 accounts reveals that posting 2-5 times per week delivers the steepest per-post view increase. The study challenges the usual recommendation to post multiple times daily by demonstrating that the benefits decrease after the initial increase in posting frequency. Data scientist Julian Winternheimer employed fixed-effects regression […]
On episode 328 of PPC Live The Podcast I speak to Susan Yen, PPC team lead at Search Lab, discussing everything from Performance Max pitfalls to the growing (and sometimes risky) role of AI in marketing. Susan’s biggest PPC f-up: Performance Max gone wrong Susan’s most memorable mistake came when she dove headfirst into Performance […]
Online communities have infiltrated the internet, appearing at the top of search engine results pages (SERPs) for most queries. They play an integral role in shaping brand perception, purchasing decisions, and search visibility. Reddit now sees more than 110.4 million daily users and 416.4 million weekly active users. Quora, on the other hand, also receives […]
Are you struggling to generate qualified leads from your LinkedIn content? Wondering how to transform your social media presence into a revenue-driving machine? In this article, you’ll discover how to create strategic LinkedIn content that converts prospects into qualified leads using a proven formula that generated $10K in pipeline in just eight days. Why LinkedIn […]