1) The “Great Decoupling”: Impressions Up, Clicks Down “The big story of this year… is the so‑called great decoupling in Google search… there’s a downwards blue line—that’s clicks—and there’s an upwards pink line—and that’s impressions… a lot of people are seeing that their impressions go up and their clicks go down. And this is primarily […]
Marketers face AI news every day, and it’s almost impossible to keep up. AI agents are on the rise, but many are still in early development, beta testing, or lack real market adoption. So let’s skip ahead five years and look at what the future could hold. Picture this: You wake up in 2030 and […]
WordPress remains the dominant force in content management systems, powering 43.3% of websites surveyed and holding a 60.7% share among sites using a CMS, according to W3Techs (October 2025). That is still a commanding lead, but it marks a sustained decline from its peak of 65.2% in 2022 and is back to the same level […]
Curious about how your peers are incorporating AI into their marketing workflows? Wondering which tools are proving most valuable in real-world applications? The 2025 AI Marketing Industry Report reveals practical insights into how marketers are using AI to enhance their content strategies, streamline workflows, and improve productivity. Real Usage Patterns from Working Marketers This comprehensive […]
Google’s Liz Reid, Vice President of Search, recently said that AI Overviews shows what kind of content makes people click through to visit a site. She also said that Google expanded the concept of spam to include content that does not bring the creator’s perspective and depth. People’s Preferences Drives What Search Shows Liz Reid […]
Google’s new AI-powered search experience isn’t eating into ad revenue – even as AI Overviews answer more questions directly on the results page. While some queries may see fewer ad clicks, overall query volume is rising, keeping ad performance “relatively stable,” Liz Reid, Google’s head of Search, said in a new interview. Ads and revenue […]
Google Search Advocate John Mueller provided detailed technical SEO feedback to a developer on Reddit who vibe coded a website in two days and launched it on Product Hunt. The developer posted in r/vibecoding that they built a Bento Grid Generator for personal use, published it on Product Hunt, and received over 90 upvotes within […]
Finding it difficult to get AI to work in your business? Wondering how to avoid common mistakes that can derail your AI adoption efforts? In this article, we’ll explore how traditional businesses can successfully put AI to work. How Should Traditional Businesses Approach the Implementation of AI to Ensure Long-Term Success? Karl Yeh, co-founder of […]
Google says it has adjusted rankings to surface more short-form video, forums, and user-generated content in response to how people search. Liz Reid, VP and head of Google Search, discussed the changes in a Wall Street Journal Bold Names podcast interview. What Reid Said Reid described a shift in where people go for certain questions, […]
AI Overviews are changing what it means to “search.” The web remains central, but AI and shifting user habits are creating new winners and losers – with forums, videos, and creators gaining ground on traditional publishers, said Google’s Search Head Liz Reid in a new interview. Search shake-up. Every ranking update creates “winners and losers,” […]