Brand mentions have always mattered, but they’ve become mission-critical for organic visibility in the AI era. Brand building should now take priority over keyword-based strategies as your top priority in organic discovery. Why? Because brand mentions from trusted sources are the top factor for visibility in AI Overviews, per a recent Ahrefs study. There are […]
Spending on Google paid search ads rose 11% year over year in Q2, up from 9% in Q1, according to Tinuiti’s latest benchmark report. The acceleration comes amid weaker 2024 competition and a significant pullback from key competitors in Google Shopping. Click growth rose to 7%, while cost-per-click (CPC) growth eased to 3%. The standout […]
Google is experimenting with a new Gmail ad format that turns the Promotions tab into a mini shopping experience. What’s new. A visually rich ad unit appears in the Gmail Promotions tab. The ad showcases a featured product (image + brand) upfront. On click, it expands to show multiple product tiles side-by-side, including: product image, […]
Google has added a new metadata field to the Search Analytics API, making it easier for developers and SEO professionals to identify when they’re working with incomplete or still-processing data. The update introduces new transparency into the freshness of query results, an improvement for marketers who rely on up-to-date metrics to inform real-time decisions. What’s […]
Over the past few months, I’ve deeply analyzed how Google’s AI Overviews handle long-tail queries, dug into what makes brands visible in large language models (LLMs), and worked with brands trying to future-proof their SEO strategies. Today’s Memo is the first in a two-part series where I’m covering a tactical deep dive into one of […]
Google has made several changes to its local ranking documentation. The changes look to simplify the wording on the page, and it is unclear if these wording changes signify any changes to how Google local rankings work. What changed. If you look at the old document here and compare it to the new document here, you will see […]
This week’s Ask An SEO question is from someone who would like to know why their content is no longer “good” or “helpful.” The person is curious why they no longer rank for “their keywords” when other pages don’t have original photos or content that proves they have real experience. The person would like to […]
Over the past few weeks, we’ve explored how AI is transforming Digital Asset Management (DAM)—from foundational use cases to the potential of Retrieval Augmented Generation (RAG) and even the rise of autonomous agents. Now, in this final piece of the series, I want to zoom out and offer a broader perspective on where AI is […]
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss […]
Google’s John Mueller and Martin Splitt discussed the question of whether AI will replace the need for SEO. Mueller expressed a common-sense opinion about the reality of the web ecosystem and AI chatbots as they exist today. Context Of Discussion The context of the discussion was about SEO basics that a business needs to know. […]