For multi-location brands, local search has always been competitive. But 2025 has introduced a new player: AI. From AI Overviews to Maps Packs, how consumers discover your stores is evolving, and some brands are already pulling ahead. Robert Cooney, VP of Client Strategy at DAC, and Kyle Harris, Director of Local Optimization, have spent months […]
Repurposing the same creative across Meta, TikTok, and Pinterest Ads may seem efficient, but like many shortcuts, it comes with shortcomings. Creating original assets for every platform takes time, budget, and creative energy – and most teams are already stretched thin. Yet what saves time in production can quickly cost in performance. Each platform has […]
Despite ChatGPT’s explosive growth, nearly all of its users also turn to Google, per new Similarweb data shared by SEO consultant Brodie Clark. In August: 95.3% of ChatGPT users visited Google, 14.3% of Google users visited ChatGPT. Yes, and… International SEO expert Aleyda Solis added additional SimilarWeb data from August in an X post: ChatGPT […]
Google updated reporting for Demand Gen campaigns, giving advertisers more granular visibility into how YouTube placements perform. Why we care. Until now, Demand Gen reporting lumped all YouTube traffic together, making it hard for advertisers to know whether Shorts, In-Feed, or In-Stream placements were driving results. The new segmentation means marketers can finally align creatives […]
In June, Google announced it was deprecating seven structured data types from working within Google Search. Now, Google is also removing the reporting related to six of the seven of those structured data types. The impacted structured data types. Google will stop reporting on Course Info, Claim Review, Estimated Salary, Learning Video, Special Announcement, and […]
Google will stop reporting six deprecated structured data types in Search Console and remove them from the Rich Results Test and appearance filters. Search Console and Rich Results Test stop reporting on deprecated structured data types. Rankings are unaffected; you can keep the markup, it just won’t show rich results. API returns continue […]
Google’s Gemini app now accepts audio file uploads, answering what the company acknowledges was its most requested feature. For marketers and content teams, it means you can push recordings straight into Gemini for analysis, summaries, and repurposed content without jumping between tools. Josh Woodward, VP at Google Labs and Gemini, announced the change on X: […]
Google is piloting a new “Sales & Promotions Feature Bundle with Flighted Budgets” in Google Ads, designed to help advertisers push harder during short-term promos without wasting spend. What’s new Campaign Total Budgets: Fix a set spend across 3-90 days. Promotion Mode: Accelerates spend for 3-14 days, prioritizing volume over strict efficiency. Cross-campaign support: Works […]
Google Ads mostly runs on AI now – and that’s both a blessing and a curse. Some automations can boost performance, while others create blind spots that cost you money. The real challenge is knowing the difference. This guide breaks down exactly when you can trust Google’s AI and when you need to step in. […]
The search and marketing world never slows down. Last week’s inaugural edition of Semrush’s Marketing Countdown, featuring Search Engine Land, explored how the landscape is rapidly shifting under our feet. We unpacked five of the biggest stories making waves: Bottom line: SEO remains critical in the AI-driven search era. A strategic, brand-focused, and user-first approach […]