Google is rolling out new tools in Google Ads designed to unify web and app advertising, making it easier for marketers to deliver consistent customer journeys and measure performance across platforms. What’s new Web to App Connect expansion: You can now send YouTube, Hotel, and Demand Gen ad clicks directly to apps – extending the […]
The way people find and consume information has shifted. We, as marketers, must think about visibility across AI platforms and Google. The challenge is that we don’t have the same ability to control and measure success as we do with Google and Microsoft, so it feels like we’re flying blind. Earlier this year, Google, Microsoft, […]
Every sharp marketer wants the same thing: Customers who come back again and again, not because they’re bribed with discounts, but because they want to. Despite this, customer loyalty feels harder to maintain than ever before. The frustrating part? Sure-fire tactics that have worked for decades are starting to fall flat. Traditional programs built on […]
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Google rolled out deeper reporting for Search AI Max campaigns, giving advertisers fresh visibility into how its AI expands reach. What’s new. Advertisers can now see two new metrics at the all keywords level: AI Mas expanded matches: Traffic from broad-match keywords generated by AI based on the ones you’ve added. AI Max expanded landing […]
Social ads remain small businesses’ go-to play despite rising costs. New benchmark data from WordStream LocaliQ shows Facebook’s average cost per lead (CPL) climbed 21% year over year to $27.66. By comparison, Google’s average CPL is $70.11. By the numbers. Traffic campaigns: CTR: 1.71% average, up from 1.57% in 2024. Highest: Shopping, Collectibles & Gifts […]
Anthropic agreed to a proposed $1.5 billion settlement in Bartz v. Anthropic over claims it downloaded pirated books to help train Claude. If approved, plaintiffs’ counsel says it would be the largest U.S. copyright recovery to date. A preliminary approval hearing is set for today. In June, Judge William Alsup held that training on lawfully […]
Google AI Mode now supports new languages beyond English. The new languages include Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese. This comes after Google expanded AI Mode to 180 countries and territories just a couple of weeks ago. What Google said. Google wrote: Starting today, we’re bringing AI Mode, our most powerful AI search experience, […]
Google has published exact usage limits for Gemini Apps across the free tier and paid Google AI plans, replacing earlier vague language with concrete numbers marketers can plan around. The Help Center update covers daily caps for prompts, images, Deep Research, video generation, and context windows, and notes that you’ll see in-product notices when you’re […]
In a Friday court filing, Google’s lawyers wrote: “The fact is that today, the open web is already in rapid decline.” That line directly contradicts what Google executives and representatives have been saying for months. CEO Sundar Pichai (May, The Verge interview): “When we crawl, when we look at the number of web pages available […]