Google Ads’ ad sharing, which lets a single ad be reused across multiple ad groups, will be deprecated with v22 of the API. Starting mid-October, shared ads will be blocked from creation, then phased out entirely next year. Key dates: Oct. 15, 2025 – New shared ads can no longer be created in the Google […]
Internet Marketing Ninjas has been acquired by SEO consultancy Previsible, an industry leader co-founded by a former head of SEO at eBay. The acquisition brings link building and digital PR expertise to Previsible. While both companies are now under shared ownership, they will continue to operate as separate brands. Internet Marketing Ninjas Founded in 1999 […]
YouTube has responded to concerns surrounding its upcoming monetization policy update, clarifying that the July 15 changes are aimed at improving the detection of inauthentic content. The update isn’t a crackdown on popular formats like reaction videos or clip compilations. The clarification comes from Renee Richie, a creator liaison at YouTube, after a wave of […]
There are thousands of different audiences you can target in Google Ads, and we’ve covered quite a few of them already: in-market segments, life events, detailed demographics, lookalikes and Google engaged audiences. Today, we’re going to explore a more broad audience targeting option: affinity segments. In this article, I’ll cover: What are Affinity Segments in […]
For most of its history, SEO has been a reactive discipline, being asked to “make it rank” once a site is built, with little input into the process. Even crazier, most SEO professionals are assigned a set of key performance indicators (KPIs) for which they are accountable, metrics tied to visibility, engagement, and revenue. Still, […]
SEO consulting firm Previsible has acquired Internet Marketing Ninjas, a search marketing agency founded in 1999, as part of a move to combine traditional SEO practices with AI-driven strategies. Terms of the deal were not disclosed. Previsible, launched in 2021 by former eBay head of SEO Jordan Koene, Tyson Stockton, and David Bell, said the […]
For all the noise around keywords, content strategy, and AI-generated summaries, technical SEO still determines whether your content gets seen in the first place. You can have the most brilliant blog post or perfectly phrased product page, but if your site architecture looks like an episode of “Hoarders” or your crawl budget is wasted on […]
Filing link disavows is generally a futile way to deal with spammy links, but they are useful for dealing with unnatural links an SEO or a publisher is responsible for creating, which can require urgent action. But how long does Google take to process them? Someone asked John Mueller that exact question, and his answer […]
Over the past decade, marketers have become experts in identity resolution. We’ve mapped behaviors across devices, stitched together customer records, and built sprawling graphs that promise a 360-degree view of the customer. But much of that picture is built on signals that are quietly eroding. Cookies are on their last legs. Mobile advertising IDs are […]
It’s been suggested that agentic AI will change SEO from managing tools to managing intelligent systems that manage SEO tools, essentially turning an SEO into a worker who rides a lawn mower, with the machine doing all the work. However, that prediction overlooks a critical fact: user behavior remains Google’s most important ranking factor. Those […]