Budget planning is one of the most critical and complex parts of running effective PPC campaigns. It’s not just about allocating dollars; it’s about aligning spend with business goals, market dynamics, and performance insights, while staying flexible enough to adapt as things change. This guide explains how to build a sustainable, data-driven budget that evolves […]
Google has fully rolled out AI Mode in India, just two weeks after launching it in India within Search Labs. Google wrote, “We’re now starting to roll out the AI Mode experience in Google Search, with no Labs sign-up required.” Some history. As a reminder, AI Mode was introduced in the US, within Search Labs back […]
Google Search Console now includes a dedicated search appearance filter for discussion forum content, giving publishers new visibility into how user-generated discussions perform in search. The update applies to pages that use either the DiscussionForumPosting or SocialMediaPostingstructured data types. What’s New? In a brief announcement, Google stated: “Starting today, Search Console will show Discussion Forum […]
Google rolled out version 2.10 of Google Ads Editor. It includes a sweeping set of updates that streamline campaign management, supercharge targeting, and double down on AI-powered tools – all from the comfort of your desktop. Why we care. Google Ads Editor is a must-have for advertisers managing large accounts. Version 2.10 leans deeper into […]
Google Search Console added a new filter to the performance reports named “Discussion forums.” You can access it within the search performance report, if your site is eligible to show Discussion forums rich results. What Google said. Google announced this on LinkedIn and wrote: Starting today, Search Console will show Discussion Forum rich results as […]
This edited excerpt is from Human-Centered Marketing by Ashley Faus ©2025 and is reproduced and adapted with permission from Kogan Page Ltd. Decision-makers are more likely to buy from organizations that produce strong thought leadership content, and they’re more likely to stay with a current provider that produces strong thought leadership content, which confirms the […]
I recently compared my March 2025 “What works well in LLMs” analysis with Ahrefs’ May 2025 study of 75,000 brands, and we independently arrived at the same surprising conclusion about AI search visibility. It turns out, brand matters – a lot. Today’s Memo is a deep dive into a concept that’s often talked about (but […]
Google hasn’t done a full cannonball into the large language model (LLM) pool, but they’re definitely in the water. On May 20, Google launched AI Mode to all U.S. searchers, marking its most significant step yet toward integrating generative AI into the core search experience. AI Mode is their version of what ChatGPT and Perplexity’s […]
As some of you have already heard, I accepted the role of Microsoft Ads Liaison in June of 2025. That means I will start sharing Microsoft-first strategies. It doesn’t mean: Giving preferential treatment to Microsoft if something else is genuinely a better answer. Telling you to do something because Microsoft has a quota (this isn’t […]
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss […]