Simplified personas built as fictional characters with broad pain points are outdated in the future of search. Think “Curious Cathy,” who just wants to learn more about your product, or “Technical Tom,” who has years of experience in his field and can handle more detailed breakdowns. Static personas once helped, but they no longer reveal […]
Google’s AI Overviews and AI Mode and OpenAI’s ChatGPT often give consumers different brand recommendations – a potential warning sign for marketers chasing AI visibility – according to a new BrightEdge analysis. The big picture. ChatGPT and Google’s AI Mode and AI Overviews disagreed on brand recommendations nearly two-thirds of the time (61.9%), according to BrightEdge’s […]
Google’s role in everyday information seeking is shrinking, while AI tools – particularly ChatGPT – are quickly gaining ground. That’s according to a new Higher Visibility survey of 1,500 U.S. users. By the numbers. Google’s share of general information searches fell from 73% in February to 66.9% in August. Other survey findings: ChatGPT use nearly […]
Getting your service area business verified on Google can be challenging, especially when video verification is required. What Google expects to see isn’t always clear, and that uncertainty can lead to denials. But with a little preparation, you can eliminate the guesswork and ensure a smoother verification process. Learn how to get your business verified, […]
WordPress is still the most popular open-source content management system (CMS) – by far – powering 43.5 % of all websites on the web, and still in my opinion the most adaptable CMS to work with. However, WordPress isn’t just a plug-and-play CMS. If you’re in the marketing team or the CMO, you may find […]
This post was sponsored by Cloudways. The opinions expressed in this article are the sponsor’s own. Wondering why your rankings may be declining? Just discovered your WooCommerce site has slow load times? A slow WooCommerce site doesn’t just cost you conversions. It affects search visibility, backend performance, and customer trust. Whether you’re a developer running […]
AI search is reshaping buyer discovery. Every week, 800 million searches happen across ChatGPT, Claude, Perplexity, and other AI engines. If your brand isn’t showing up, you’re losing leads and opportunities. Join Samanyou Garg, Founder of Writesonic, on September 10, 2025, for a webinar designed to help marketers and SEO teams master AI visibility. In […]
New research from BrightEdge shows that Google AI Overviews, AI Mode, and ChatGPT recommend different brands nearly 62% of the time. BrightEdge concludes that each AI search platform is interpreting the data in different ways, suggesting different ways of thinking about each AI platform. Methodology And Results BrightEdge’s analysis was conducted with its AI Catalyst […]
Your brand message is no longer entirely yours to control. AI systems have become storytellers, shaping how consumers discover and understand your brand. Every customer review, social media post, news mention, and errant leaked internal document can feed AI models that generate responses about your company. When these AI-generated narratives drift from your intended brand […]
Amazon advertising operates within its own closed ecosystem, making ad delivery very different from other platforms. If you come from a Google or Bing background, you may be surprised to learn why your ads aren’t delivering. Often, it’s not about spending more or targeting. It’s about quickly identifying the real cause. After reviewing hundreds of […]