For as long as I’ve been in this industry, there’s been debate about whether SEO is strategic or tactical. Most SEOs would like to believe their work is strategic. Many executives see it as tactical. The truth is somewhere in between, and the arrival of generative AI is forcing a new level of clarity. This […]

Today’s question cuts to the heart of resource management for SEO: “How do you prioritize SEO fixes when technical debt keeps piling up and you can’t get dev resources?” In this article, we’ll look at different prioritization methods and what you can do when you have more work than support to do it. What Is […]

For years, optimizing content meant focusing almost entirely on Google and other traditional engines.  But with the rapid rise of generative AI chatbots – tools that don’t just link but summarize – content strategies need to adapt.  It’s no longer enough to rank in search; you now need to be referenced, cited, and surfaced by […]

The United States Patent and Trademark Office has rejected the WordPress Foundation’s applications for trademarks on the phrases “Managed WordPress” and “Hosted WordPress.” But WordPress isn’t walking away just yet. The Trademark Office published the following notice for the “Hosted WordPress” trademark application: “A final Office action refusing registration has been sent (issued) because the […]

Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss […]

This post was sponsored by DAC. The opinions expressed in this article are the sponsor’s own. The new reality of Search and brand discovery requires an Enterprise-to-Local strategy. Traditional keyword-driven search engine results pages (SERPs) are being disrupted by AI-driven experiences that anticipate, summarize, and even act on users’ needs. As generative AI tools like […]

Google’s John Mueller answered a question about how many sitemaps to upload, and then said there are no guarantees that any of the URLs will be crawled right away. A member of the r/TechSEO community on Reddit asked if it’s enough to upload the main sitemap.xml file, which then links to the more granular sitemaps. […]

A viral social media post is roasting Google’s AI Overviews – the company’s AI-generated answers in search results – accusing it of breaking the spam policies Google enforces on everyone else. The post. It was published by Nate Hake on X, minutes after Google’s announcement about the release of the August 2025 spam update: “I’d […]

LinkedIn reports that professionals are more likely to seek workplace advice from people they know than from AI tools or search engines. A new LinkedIn study finds that 43% turn to their networks first, with nearly two-thirds saying colleagues help them decide faster and with more confidence. Key Findings LinkedIn’s research indicates that professional networks […]

Google has announced a new set of Merchant loyalty offerings, giving retailers a way to surface existing member perks. Retailers who have loyalty offerings to their customers, such exclusive pricing, shipping, and points, can now show across both free listings and paid Shopping ads. In addition to the loyalty offering, Google Ads is introducing a […]