User-level data is drying up, and with it, the way we plan, target, and measure in search marketing is changing. Privacy regulations, platform shifts, and evolving AI tools are forcing PPC marketers to move beyond hyper-targeting and revisit core marketing fundamentals. This article outlines why that shift matters – and how to adapt. A world […]
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WordPress is the most popular content management system in the world, arguably because of its ability to become virtually any kind of website users want it to be. This flexibility is made possible by thousands of third-party plugins that add the features needed to turn ideas into functioning businesses and platforms. The WordPress plugin community […]
Google Ads is currently having issues with advertisers being able to fully access and control their ads within the advertiser console. Google confirmed the issue at 7:53 pm ET today. What Google said. Google wrote: “We’re investigating reports of an issue with Google Ads. We will provide more information shortly. The affected users are able […]
YouTube is updating its monetization policies to target mass-produced and repetitious content. Here’s you need to know. YouTube is updating monetization policies to target inauthentic content. This change will impact channels publishing mass-produced and repetitious videos. Violations could result in removal from the YouTube Partner Program. #YouTube #Targets #MassProduced #Content #Monetization #Update
As emerging technologies, particularly AI, reshape B2B marketing strategies, many organizations are shifting resources toward digital transformation to remain competitive. However, sidelining traditional marketing tactics to prioritize innovation can be a costly misstep. Traditional channels such as print, direct mail, billboards, and events have considerable value, particularly when they are thoughtfully integrated with digital strategies […]
Cloudflare’s new “pay per crawl” initiative has sparked a debate among SEO professionals and digital marketers. The company has introduced a default AI crawler-blocking system alongside new monetization options for publishers. This enables publishers to charge AI companies for access, which could impact how web content is consumed and valued in the age of generative […]
Google Ads added Zoho CRM as an official data source within its Data Manager, allowing advertisers to directly import customer and conversion data to power key campaign features. What’s new. Advertisers using Zoho CRM can now: Upload audiences for Customer Match targeting Import offline conversions to improve attribution Enable Enhanced Conversions for Leads to boost […]
Google submitted a revised proposal to the European Commission in a last-minute effort to avoid a new antitrust fine tied to allegations it favors its own services in search results, according to a confidential document reviewed by Reuters. Why it matters. The proposal comes just days before a pivotal July 7–8 workshop in Brussels, where […]
AI Max now appears as a distinct search match type in reporting dashboards, giving marketers a new layer of visibility into performance data that previously lived in a black box. How to find it. Users with AI Max-enabled campaigns can now segment their Keywords tab by “Search terms match type” to view performance specifically attributed […]