YouTube is rolling out a new audience analytics feature that replaces the “returning viewers” metric with more detailed viewer categories. The update introduces three viewer types: new, casual, and regular. This is designed to help creators better understand who’s engaging with their content and how often. Breaking Down The New Viewer Categories YouTube now segments […]
If things felt busy before, SEO has officially shifted into overdrive. With AI on the lips of every search marketer, large language models have earned their spot in the SEO toolkit. Google’s AI Overviews and Bing’s Copilot are rewriting huge sections of the SERP, and privacy regulations have ratcheted up again. Against that backdrop, teams […]
You’ve crafted the perfect Google Business Profile event post – happy hour, brunch, wine night – but it’s not showing up in search. What gives? Let’s break it down. Who’s eligible for featured event posts? This feature isn’t available to everyone. It’s currently limited, and there are a few key requirements you need to meet: […]
Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can confidently say it’s the single most important factor affecting PPC results. Way before campaign failure, when results first start lagging, […]
Is your SEO strategy ready for Google’s new AI Mode? Is your 2025 SERP strategy in danger? What’s changed between traditional search mode and AI mode? Will Google’s New AI Mode Hurt Your Traffic? Watch our webinar on-demand as we explored early implications for click-through rates, organic visibility, and content performance so you can: Spot […]
A discussion on LinkedIn about LLM visibility and the tools for tracking it explored how SEOs are approaching optimization for LLM-based search. The answers provided suggest that tools for LLM-focused SEO are gaining maturity, though there is some disagreement about what exactly should be tracked. Joe Hall (LinkedIn profile) raised a series of questions on […]
A new study analyzing 10,000 keywords reveals that Google’s AI Mode delivers inconsistent results. The research also shows minimal overlap between AI Mode sources and traditional organic search rankings. Published by SE Ranking, the study examines how AI Mode performs in comparison to Google’s AI Overviews and the top 10 organic search results. “The average […]
Selling on Amazon isn’t just about having a great product – it’s about knowing the rules. As the platform evolves, content and compliance policies are tightening, and what you say in your listings matters as much as how you say it. Striking the balance between SEO and compliance Compliance and safety policies have become increasingly […]
Google Search Advocate John Mueller says core updates rely on longer-term patterns rather than recent site changes or link spam attacks. The comment was made during a public discussion on Bluesky, where SEO professionals debated whether a recent wave of spammy backlinks could impact rankings during a core update. Mueller’s comment offers timely clarification as […]
Starting August 1st, Google Ads will expand its Unverified Phone Number policy to include message assets, in addition to existing requirements for call-only ads, call assets, and location assets. Why we care. Advertisers using message assets must now ensure that associated phone numbers are verified, or their message assets will be disapproved and won’t serve. […]