Google is rolling out new loyalty integrations across Google Ads and Merchant Center, giving retailers tools to highlight member-only pricing and shipping benefits to their most valuable customers. How it works: Personalized annotations display member-only discounts or shipping benefits in both free and paid listings. A new loyalty goal in Google Ads helps retailers optimize […]
Amazon restarted spending on Google Shopping ads across its international domains, exactly one month after abruptly pausing them – a move that now looks like a deliberate marketing test. The details: All international domains are once again running Shopping ads. The U.S. market remains excluded, raising questions about competitive strategy and channel mix. The month-long […]
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! More data shows ChatGPT isn’t taking market share away from Google. Instead, it’s expanding the range of use cases and blurring the line between searching for information and performing tasks. I looked at Similarweb data to understand how this affects four different stages […]
Google released its August 2025 spam update today, the company announced at 12:05 p.m. This is Google’s first announced algorithm update since the June 2025 core update. It is Google’s first spam update of 2025 and the first since December. Timing. Google called this a “normal spam update” and it will take a “few weeks” to […]
This post was sponsored by Bluepear. The opinions expressed in this article are the sponsor’s own. Have you ever seen an ad that looks just like your favorite brand’s ad, but isn’t? Ad hijacking. Ever clicked an ad expecting to reach Nike’s website but ended up on some random store you’d never heard of? Ad hijacking. […]
Google released the August spam update, impacting search results worldwide. The rollout may take a few weeks to complete. The August spam update started August 26 and applies worldwide. Expect possible ranking and traffic swings during the multi-week rollout. Monitor trends in Search Console and stay aligned with Google’s spam policies. #Google #Rolls #August #Spam […]
Historic recurrence is the idea that patterns repeat over time, even if the details differ. In digital marketing, change is the only constant. Over the last 30 years, we’ve seen nonstop shifts and transformations in platforms and tactics. Search, social, and mobile have each gone through their own waves of evolution. But AI represents something […]
Perplexity announced Comet Plus, a monthly subscription that pays participating publishers when people read their work and when AI systems use it to answer questions. The company says subscriber payments go to partners, with a small portion retained to cover compute costs. How Comet Plus Works Comet Plus will be available for $5 per month. […]
This edited excerpt is from Ethical AI in Marketing by Nicole Alexander ©2025 and is reproduced and adapted with permission from Kogan Page Ltd. Recent research highlights intriguing paradoxes in consumer attitudes toward AI-driven marketing. Consumers encounter AI-powered marketing interactions frequently, often without realizing it. According to a 2022 Pew Research Center survey, 27% of […]
Smart Bidding, Performance Max, and responsive search ads (RSAs) can all deliver efficiency, but only if they’re optimizing for the right signals. The issue isn’t that automation makes mistakes. It’s that those mistakes compound over time. Left unchecked, that drift can quietly inflate your CPAs, waste spend, or flood your pipeline with junk leads. Automation isn’t the enemy, […]