Right now, CMOs are navigating a fast-moving environment, marked by economic pressures, new technologies, and shifting consumer expectations. The pressure to demonstrate impact while adapting to new platforms, regulations, and expectations has never been greater. For marketing leaders, this means constantly adjusting strategies to stay competitive and relevant. To prepare for the marketing equivalent of […]

Keywords that contain recipe intent are triggering Google AI Overviews; however, keyword phrases that expressly ask for recipes are triggering the normal recipe rich results. SEOs on social media are reporting that recipe-related queries are triggering AI Overviews, so it may very well be that these are now officially rolled out. Tom Critchlow (LinkedIn profile) […]

OpenAI quietly updated ChatGPT search to improve search query understanding, provide more comprehensive answers, and better handle longer dialogs. What Changed In ChatGPT Search? OpenAI noted multiple improvements but they didn’t provide details about what actually changed. The OpenAI changelogs only noted changes in two areas: Improved quality Improved search capability and instruction following The […]

A new Google experiment – Audio Overviews – turns some search results into spoken summaries. The feature is now available in Google’s Labs for U.S. users. What’s new: When enabled, Audio Overviews use Google’s Gemini AI model to generate short, conversational audio clips summarizing certain search queries. If you’re exploring a topic you’re unfamiliar with, the feature […]

Google has launched Audio Overviews, a new test feature in Search Labs. It creates audio summaries of search results using Google’s latest Gemini AI models. How Audio Overviews Work Audio Overviews turn Google Search results into audio content. When Google thinks an audio overview might help, you’ll see an option to create a short audio […]

The cyclical, now AI-fueled, “SEO is dead” panic cycle is in full swing.  But here’s what most of those headlines miss: Search isn’t a platform, it’s a behavior.  Whether people are typing into Google or prompting ChatGPT, consumers are still asking questions that require content, expertise, and trust.  Search isn’t dying – it’s fracturing – […]

Even the most talented marketers can fall victim to self-sabotaging behaviors that limit their success.  PPC is not just technical expertise, but also self-awareness about the habits and mindsets that might be holding you or your team back. We’ve all been there.  Here are 13 common traps we fall into, and here’s how to step […]

Marketers and business owners are spoiled for choice when it comes to the many social media platforms available for growing an online audience. From BlueSky to TikTok, LinkedIn to Patreon, social media marketing has never been more robust, or, arguably, time-consuming. But it doesn’t have to be. Fortunately, you don’t have to be everywhere at […]

Three weeks ago at Google I/O, Google announced AI Mode will roll out to all U.S. searchers. That time has seemed to come over the past several hours. AI Mode signed out. When you use Google without being signed in, or in incognito mode, and try to access AI Mode with longer queries, it probably […]

Google will be dropping support for several structured data markup elements in order to simplify the search results interface. Specifically, Book Actions, Course Info, Claim Review, Estimated Salary, Learning Video, Special Announcement, and Vehicle Listing will no longer show rich results in the Google Search results. Why are they being removed. Google said they “believe […]