Forced syndication would permanently expose its ad systems

Forced syndication would permanently expose its ad systems

Google is asking a federal judge to pause the DOJ’s antitrust remedies, warning that forced search and ad syndication would expose its proprietary technology and hurt advertisers. The argument appears in a new affidavit from Jesse Adkins, Google’s director of product management for search and ads syndication, filed Jan. 16 in support of the company’s […]

TikTok US Deal Closes After Years Of Regulatory Uncertainty

TikTok US Deal Closes After Years Of Regulatory Uncertainty

A White House official said the US and China have finalized a deal to spin off TikTok’s US business to a consortium led by Oracle and Silver Lake, Fox Business reported Thursday. CNN reported the joint venture has been formally established and announced its leadership team. The closing comes ahead of a January 23 deadline […]

Google’s Demand Gen gets more shoppable — and more measurable

Google’s Demand Gen gets more shoppable — and more measurable

Google is pushing more Demand Gen features (boosting shoppable and travel ads) into general availability, expanding its role as a full-funnel performance channel that blends discovery, video, and commerce across YouTube and Google surfaces. What’s new: Shoppable CTV via Demand Gen is now live, letting viewers browse and buy products directly from YouTube ads on […]

Shopify Shares More Details On Universal Commerce Protocol (UCP)

Shopify Shares More Details On Universal Commerce Protocol (UCP)

Harvey Finkelstein, the president of Shopify, was recently interviewed about their open source Universal Commerce Protocol (UCP), which enables agentic AI shopping. Co-developed with Google, he explains how UCP enables brands to be discovered by customers based on personalized recommendations, as opposed to advertising and classic search paradigms that are less personalized. Finkelstein said that […]

Google outlines risks of exposing its search index, rankings, and live results

Google outlines risks of exposing its search index, rankings, and live results

Google’s head of Search warned a federal court that forcing the company to share its search index, ranking data, and live results with competitors would cause “immediate and irreparable harm” to Google, its users, and the open web. The warning appears in a filed affidavit from Elizabeth Reid, Google’s vice president and head of Search, […]

56% Of CEOs Report No Revenue Gains From AI: PwC Survey

56% Of CEOs Report No Revenue Gains From AI: PwC Survey

Most companies haven’t yet seen financial returns from their AI investments, according to PwC’s 29th Global CEO Survey. The survey of 4,454 chief executives across 95 countries found that 56% report neither increased revenue nor lower costs from AI over the past 12 months. What The Survey Found About 30% of CEOs said their company […]

Five Things To Do That Will Increase Authoritativeness And Earn Links

Five Things To Do That Will Increase Authoritativeness And Earn Links

The following are five things that anyone can do to establish authoritativeness and trustworthiness that can be communicated quickly and contribute to earning more links. The trick to this technique is that you have to put some time into these tactics first but the rewards after you are done are links, lots of them. The […]

Google adds cross-campaign testing with new Mix Experiments beta

Google adds cross-campaign testing with new Mix Experiments beta

Google is rolling out Campaign Mix Experiments (beta), a new testing framework that lets advertisers experiment across multiple campaign types, budgets, and settings within a single, unified experiment. How it works: Advertisers can create up to five experiment arms, each containing a different mix of campaigns. Campaigns can appear in multiple arms, with traffic split […]

Google Launches Personal Intelligence In AI Mode

Google Launches Personal Intelligence In AI Mode

Google is rolling out Personal Intelligence, a feature that connects Gmail and Google Photos to AI Mode in Search, delivering personalized responses based on users’ own data. The feature, announced in a blog post by Robby Stein, VP of Product at Google Search, is available to Google AI Pro and AI Ultra subscribers who opt […]

10Web WordPress Photo Gallery Plugin Vulnerability

10Web WordPress Photo Gallery Plugin Vulnerability

A security advisory was published about a vulnerability in the Photo Gallery by 10Web plugin that has over 200,000 installations. The vulnerability affects how the plugin handles image comments, exposing some sites to unauthorized data modification by unauthenticated attackers (meaning that attackers do not need to register with the site). The Photo Gallery by 10Web […]