Search is changing fast. This year, we’ve seen more instances of search engine results sharing space with AI-powered features that are changing how people find information. Along with the changes to how search engines display information, we’re also seeing users explore new methods to search for information. Google AI Mode, Gemini, ChatGPT, Perplexity – there are […]
A new Yext analysis of 8.7 million Google search results suggests many common local SEO tactics don’t perform the same across industries and regions. The dataset, drawn from the company’s Scout Index, focuses on what correlates with visibility in Google’s Local Pack, not just overall map presence. What Yext Found Review Management Emerges As The […]
Someone posted details of a novel negative SEO attack that they said appeared to be a Core Web Vitals performance poisoning attack. Google’s John Mueller and Chrome’s Barry Pollard assisted in figuring out what was going on. This is an interesting situation because the problem may be related to an unusual variation of a denial-of-service […]
Google’s AI results are changing everything about how local businesses get discovered—and reviews are now at the center of it all. They shape visibility, build trust, and, when leveraged effectively, drive conversions. In this live webinar, GatherUp VP of Marketing Mél Attia and renowned Local SEO expert Miriam Ellis will share never-before-seen research findings on […]
Running iOS app campaigns in Google has never been straightforward. Between Apple’s privacy changes and evolving user behavior, marketers have often felt like they were working with one hand tied behind their backs. Measurement was limited, signals were weaker, and getting campaigns to scale often required more guesswork than strategy. Google Ads Liaison, Ginny Marvin, […]
Google says the new Trends API is opening to a “quite small” set of testers at first, with access expanding over time. The company formally announced the alpha at Search Central Live APAC. On Bluesky, Google Search Advocate John Mueller tried to set expectations for SEO professionals, writing: “The initial pilot is going to be […]
TikTok is capping hashtags at five per post, a shift some users have recently noticed through in-app notifications. Details. TikTok hasn’t formally announced the update. A Reddit user said a TikTok notification explained the change is aimed at: Reducing hashtag clutter, Discouraging spammy usage, Improving discovery relevance. TikTok is the latest social platform to sideline […]
A software engineer from New York got so fed up with the irrelevant results and SEO spam in search engines that he decided to create a better one. Two months later, he has a demo search engine up and running. Here is how he did it, and four important insights about what he feels are […]
LinkedIn notifications now alert you when posts drive profile views & followers. Learn how these real-time analytics can help. LinkedIn will notify you when posts generate profile views and new followers. Notifications arrive at intervals to track immediate impact and sustained reach. This allows you to monitor which posts drive follower growth. #LinkedIn #Alerts #Posts […]
Google Ads will remove manual language targeting for Search campaigns and shift fully to AI-driven language detection by the end of this year. Details: What’s changing. Manual language targeting in Search campaigns will disappear; AI handles it automatically. What’s not changing. Non-Search campaigns (e.g., Display, YouTube) keep their existing language targeting settings. Why we care. […]