Google’s CEO, Sundar Pichai, responded to concerns about the impact of recent changes in Search and was repeatedly asked to clarify his position on the web ecosystem and how it fits into what he calls the next chapter of search. Pichai’s responses were given in the context of a recent interview on the Lex Fridman […]

Google retires seven structured data features including Book Actions, Course Info, and Claim Review to streamline search results. Rankings unaffected. Google is removing seven structured data features from search results. This change will not affecting rankings. There’s no immediate action needed. #Google #Retires #Structured #Data #Features #Streamline #Search #Results

Google has confirmed a content serving issue with Google Discover, Google Lens and voice search for some users. What Google said. Google wrote: “There’s an ongoing issue with serving Google Lens, Discover, and Voice Search results that’s affecting some users. We’re working on identifying the root cause. The next update will be within 12 hours.” […]

Google has confirmed an ongoing disruption that is preventing some results from appearing in Google Lens, Discover, and Voice Search. According to the company’s Search Status Dashboard, the incident began on June 12 at 1:00 p.m. Pacific Time. A follow-up entry posted at 1:16 p.m. states: “There’s an ongoing issue with serving Google Lens, Discover, […]

Google’s Search Relations team has explained why their SEO advice often sounds vague or comes with conditions, such as “it depends.” In a recent Search Off the Record podcast, team members Martin Splitt and Gary Illyes shared the challenges that prevent them from providing clear-cut answers. The discussion was part of what the team referred […]

Affiliate marketing is widely used by companies in different niches: from travel agents to ecommerce giants like Amazon and tech platforms like Shopify. No wonder, as affiliate marketing is a win-win strategy for both affiliates and brands. Brands get better results, while affiliates earn fair commissions.  Everyone benefits – but only when the system is […]

Optimizing for Google AI Mode (and AI search in general) isn’t just business as usual for SEO professionals.  But it also doesn’t necessitate a deep technical understanding of vector space or dense retrieval models.  Instead, it calls for recognizing and addressing the evolution of both Google Search and user behavior.  This means adapting existing SEO […]

Regular audits are one of the foundational workflows in any paid media strategy. Whether you’re investigating account anomalies, evaluating growth opportunities, or preparing to transition strategies or vendors, audits are an essential pillar of PPC success. Here’s the thing: Not every audit strategy fits every account. A one-size-fits-all checklist won’t account for platform quirks, business […]

Convincing B2B brands to test LinkedIn Ads is getting easier as Google’s CPCs continue to rise.  For its part, LinkedIn has helped make a case for itself with some much-needed updates lately, including UX improvements in Campaign Manager and some measurement functionality, including CAPI (finally) and a new revenue attribution report. So, assuming you’re working […]

The launch of ChatGPT blew apart the search industry, and the last few years have seen more and more AI integration into search engine results pages. In an attempt to keep up with the LLMs, Google launched AI Overviews and just announced AI Mode tabs. The expectation is that SERPs will become blended with a […]