Google has confirmed an ongoing disruption that is preventing some results from appearing in Google Lens, Discover, and Voice Search. According to the company’s Search Status Dashboard, the incident began on June 12 at 1:00 p.m. Pacific Time. A follow-up entry posted at 1:16 p.m. states: “There’s an ongoing issue with serving Google Lens, Discover, […]
Google’s Search Relations team has explained why their SEO advice often sounds vague or comes with conditions, such as “it depends.” In a recent Search Off the Record podcast, team members Martin Splitt and Gary Illyes shared the challenges that prevent them from providing clear-cut answers. The discussion was part of what the team referred […]
Affiliate marketing is widely used by companies in different niches: from travel agents to ecommerce giants like Amazon and tech platforms like Shopify. No wonder, as affiliate marketing is a win-win strategy for both affiliates and brands. Brands get better results, while affiliates earn fair commissions. Everyone benefits – but only when the system is […]
Optimizing for Google AI Mode (and AI search in general) isn’t just business as usual for SEO professionals. But it also doesn’t necessitate a deep technical understanding of vector space or dense retrieval models. Instead, it calls for recognizing and addressing the evolution of both Google Search and user behavior. This means adapting existing SEO […]
Regular audits are one of the foundational workflows in any paid media strategy. Whether you’re investigating account anomalies, evaluating growth opportunities, or preparing to transition strategies or vendors, audits are an essential pillar of PPC success. Here’s the thing: Not every audit strategy fits every account. A one-size-fits-all checklist won’t account for platform quirks, business […]
Convincing B2B brands to test LinkedIn Ads is getting easier as Google’s CPCs continue to rise. For its part, LinkedIn has helped make a case for itself with some much-needed updates lately, including UX improvements in Campaign Manager and some measurement functionality, including CAPI (finally) and a new revenue attribution report. So, assuming you’re working […]
The launch of ChatGPT blew apart the search industry, and the last few years have seen more and more AI integration into search engine results pages. In an attempt to keep up with the LLMs, Google launched AI Overviews and just announced AI Mode tabs. The expectation is that SERPs will become blended with a […]
Are you struggling to turn Instagram followers into paying customers? Wondering how to optimize your content strategy to generate qualified leads organically? Instagram isn’t just for building brand awareness—it’s a powerful platform for lead generation and sales. With over two billion users and a range of content formats like Reels, Stories, and Lives, the platform […]
This post was sponsored by Cloudways. The opinions expressed in this article are the sponsor’s own. Have you ever woken up to a 3 AM client website panic? Did your client’s ecommerce site crash during a flash sale? Has another client asked why their site is slow, “even though we’re paying for premium hosting.” This […]
On-page optimization is a crucial part of any SEO strategy. It includes optimizations made directly to the elements of a webpage to improve rankings in search engines and provide a better user experience. While off-page techniques like link building, citations, and brand demand also play a role, you have full control over on-page factors, making […]